Let’s face it. The age of information is a vast ocean of possibilities, but this can make it easy to drown in all of the options presented to us. It can be very overwhelming and makes choosing the options that work best for your business quite daunting.
Blog posts, email newsletters, webinars, landing pages, social media posts… it’s a lot, but it doesn’t have to be.
That’s where we come in. To narrow down your search for creative ways to generate leads, you need to weed out what isn’t working for your business and focus on finding what does.
All of this can take a lot of time and effort, which is why we’ve curated a list of lead generation tips that are quick, easy to integrate and most importantly, deliver results.
How Can You Attract Online Leads?
As stated above, methods for increasing leads can come in many forms.
However, it is important to identify which will serve you in obtaining your target leads and which will not. So, let’s take a look at your options so you can better determine the ones that are the best fit.
PPC Google Ad Campaigns
When looking up something on google, are you more likely to click on the results that are at the bottom of the page or the top of the page? Exactly– the top!
Those first three or four results that appear at the top are called PPC (pay-per-click) ads, and they are one of the most essential ways to get increased leads.
As the name implies, PPC ads cost money, but they will be a game-changer in standing out from the competition. This is how it works:
- A visitor clicks on your ad which takes them to your landing page.
- For each click you get, you pay Google based on the popularity of the keyword of the ad you’re using.
- More popularly used keywords cost more because other businesses are bidding for them.
- Less popularly used keywords cost less which means it’s still unexplored territory.
If you’re short on time to organically get to the top of Google’s search results but have the budget to spend on ads, this could be a great lead generation tip to try.
Local Service Ads (LSA)
Unlike PPC ads where you pay-per-click, with local service (LSA) ads you pay-per-lead which means you are only charged for the ad based on how many potential customers contact you from it.
LSA ads could be considered even more effective than PPC ads in that they are presented at the top of the Google search results, above the organic results and Google Ads.
To be able to start doing local service ads, you first need to pass the screening process. This includes an insurance check, background check and license check. Depending on the type of business and where it is located, the check requirements may vary.
Regardless of the type of business you have, content marketing is always a must if you are striving towards generating more leads, quickly. This can be done through blogs, infographics, videos, whitepapers, podcasts, Slideshare decks case studies and more.
All of this content can be accessed through your website, but what many businesses fail to take advantage of is utilizing third-party websites.
Distributing your content through third-party websites will increase brand awareness and ultimately lead them to your website to convert.
A landing page is a place where you basically show everything you’ve got to offer regarding your business and its products and services.
If you’ve got a new product that you want to highlight, make a landing page that promotes it! The goal is that visitors will have a great idea of what your brand is all about and the value that it can provide.
Be sure that your landing page has easy readability. You can achieve this by having headers, text breaks, bullet points, or visuals to split up blocks of text. A landing page that is simple to navigate and includes a CTA (call-to-action) is also a must.
Speaking of calls-to-action, we at Selling Revolution take pride in helping businesses every day with generating sales leads ideas. Book a call with us today to learn more about our lead generation tips!
Don’t get it twisted– email marketing is still as relevant as ever.
Aside from content marketing, email marketing is the most logical answer on how to increase lead generation quickly and effectively.
Some of the great reasons for this are:
- It’s easy for anyone to do: You don’t need special skills from a developer or designer to write an email!
- It’s a valuable investment: Emails are usually the first point of entry to a lead.
- It’s prevalent: Everybody has an email address, which means you can reach just about anyone!
No matter what kind of business you have, it would be very wise to take advantage of the endless possibilities email marketing can provide.
It’s what everyone is on these days– all day, all the time. So it would be silly not to make use of that fact, right?
The best thing about marketing through social media is that is for one, a goliath in generating leads. Additionally, it opens up the opportunity to be more creative and personable with your content.
A common mistake many businesses make is only using social media to share what can already be found on their website.
That is great and all, but to really leverage the power of social media, you should use your platform to share other things like industry-related news, useful tips or just start a conversation!
A humorous joke post is always a great way to stir up engagement as well– whatever you feel fits your brand’s personality and voice.
Creating a webinar is a great lead generation tip for covering a specific topic your business is highly knowledgable in and sharing it with your potential leads as a product or service.
Your topic should be interesting, have substance and be conducted by an engaging speaker if you want it to be successful.
Unlike a podcast, to join a webinar, people need to sign up first. Webinars are also live discussions whereas podcasts are recorded.
To spread the word about your webinar, simply send it through email to your subscribers or via social media. A catchy headline for your webinar will entice more people to click.
You can’t expect an increase in lead generation without establishing a certain level of trust with your audience, and the best way to accomplish this is by sharing customer reviews.
There are an array of platforms you can use to post reviews. Sites like Glassdoor, Yelp, Trip Advisor, Capterra and B2 Crowd are a few you can use based on your industry.
For instance, if you’re in the food industry, Yelp is the way to go. If you’re in B2B software, Capterra or B2 Crowd would be an ideal fit.
To obtain more reviews, you’ll need to do some networking first. To keep your amount of reviews high, give your customers an incentive like a gift card or discount on your product/service if they write a review.
People are way more likely to look at your reviews and compare them to similar companies before committing to your product or service, which is why it’s important that your reviews are authentic and not fabricated.
10 Fast But Effective Tips for Generating Quality Leads
Now that we’ve gone over the most effective platforms to boost lead generation, let’s get into the more nitty-gritty elements that are, we assure you, much easier to implement than you think.
Here are 10 fast but effective tips for generating quality leads.
1. Keep an Eye on Your Competition
Every business has its range of competitors, and to stay on top, it’s smart to always have an eye on what they’re bringing to the table in your respected industry.
You shouldn’t be viewing your competition as a burden, instead, view them as the catalyst to your success. Your competition can be the foundation to where great ideas are made.
When they come out with a new product, for instance, that can motivate you to find new ways to advance them and reign supreme.
2. Creative Engaging Personalized Content
This lead generation tip is pretty self-explanatory: the more engaging your content is, the more likely it will conjure results.
You want to create content that is entertaining, educational to the reader in some way and provides them an opportunity to solve a pain point to meet their goals.
Creating quality content requires a good amount of time and thought, so make sure it’s clean and to the point.
3. Value Quality Over Quantity
Sure, generating a copious amount of leads is any company’s main end goal, but ultimately what matters most is the level at which your leads convert.
For example, 50 quality leads that convert at 70 percent are far more valuable than 500 leads that convert at 10 percent. Focusing on those 50 leads would be a wiser investment of your time as there is a better chance your sales team will close the sale.
4. Utilize Social Media to Warm Up Leads
As stated earlier in this article, social media is as prominent as ever. It’s an essential part of raising brand awareness in campaigns and connecting with customers.
Not only that, but it can also be used as an excellent tool for enhancing your sales pipeline.
Use your social media posts as a channel to your website. Your blog posts, Facebook or Instagram posts can have a link that directs traffic straight to your page, allowing you to better optimize lead generation.
A quick tip: offer a discount to increase your chances of getting clicks!
5. Invest in PPC Campaigns
Pay-per-click advertising (PPC) is a great lead generation tip if you want to spend less time organically increasing brand awareness and get more immediate results.
Choose a powerful keyword and incorporate it into your ad’s headline and description. This will push your advertisement straight to the top of the Google search results list and give you a major leg up on the competition.
6. Post Blogs Regularly
The best way to stay relevant in your industry is by consistently pumping out quality content that’ll grab the attention of your target audience.
Blogs are one of the simpler and more effective ways you can do this. You can post a blog weekly, a few days out of the week or daily; as long as it is done regularly so you’re optimizing brand awareness and your readers know when to expect new content.
7. Create Simple but Informative Landing Pages
Readers nowadays are more likely to scan through text than read through its entirety, so when you’re writing a landing page it is imperative to keep them simple and concise.
Avoid any excess information that doesn’t serve the reader. This will shorten up paragraphs and make your landing page appear less wordy and overwhelming to the eyes.
Utilize headers, subheaders and bullet points as they break up text and allow the reader to access the information they’re looking for quickly.
8. Include Hyper Specific Call-to-Action (CTA)
Your call-to-action is your lead magnet, so making a CTA that effectively jumps off the page is a vital component in converting more leads.
Make your CTAs more clickable by:
- Making it a button rather than just text.
- Using eye-catching images.
- Choosing bright colors that stand out from the rest of the page.
These lead generation examples are worth a try. See which works best for you!
9. Conduct A/B Tests
Lead generation comes with a lot of trial and error, but it is through this process where true optimization occurs.
Conducting regular A/B tests is a great way to ensure all of your efforts are producing the results you had intended.
The market and its trends are constantly changing and evolving, so in turn, so will your customers so you must be monitoring any shifts and tweaking your content accordingly.
10. Use Appropriate Lead Generation Tools
Tracking the return on investment (ROI) of your leads is necessary for successful lead generation as it will help you in determining the appropriate budget to convert your leads into customers.
If you have Google Adverts, Google Analytics is a great way to track website traffic and visitor behavior. It also provides you insight into what your customers have in common so you can adjust your ads to attract more people.
We Turn Your Leads Into Quality Customers
It is time for you to question which lead generation investments are serving your business and which aren’t. Once you find that out, you’ll be able to focus on the lead generation tips that best serve you in optimizing your leads and boosting ROI.
However, this can be quite intimidating to do on your own.
At Selling Revolution, we’ve assisted countless businesses in generating high-quality leads both online and offline. Our Selling System™ has consistently expedited the growth of our various clients, and we can do the same for you.
Book a call with us today to learn more about how we can help your business thrive.