Lead generation is like a game of cat and mouse that can sometimes even put cartoon TV stars, Tom and Jerry, to shame.
The home service industry is no different. Businesses within home services are constantly on the lookout for home service leads, while home service providers struggle to find new clients.
However, lead generation for home improvement doesn’t have to be a cat and mouse game. Instead, it can be more like attracting a moth to a flame.
In this article, we’ll go over the best places to gain qualified leads as well as the best tools and strategies that are out there to get them for FREE.
Where do Salespeople Get Their Leads?
When trying to find new, better ways to boost lead generation, you want to focus your attention on where the best salespeople are getting their leads.
You might think they’re getting home service leads from telemarketing schools, or through cold calling. But the truth is, these methods are outdated and time-consuming.
The best home service salespeople today are getting their home service leads by leveraging Internet marketing strategies like SEO (search engine optimization). Its key function is to place your business’ website at the top of Google users’ search results when they are looking up home services.
Not only does it drive traffic to your website by increasing your conversions, but it drives home service leads directly into your lap.
SEO for home services businesses isn’t just some buzzword you hear all day long. There’s real science behind it that works if you know what to do with it. If done correctly, search engine optimization can create new home service leads every single day of the year.
Can You Get Home Services Leads for Free?
The mistake a lot of home services businesses make is thinking that to generate more leads, you have to buy them.
However, this isn’t true in the slightest. Home services leads are fairly easy to come by if you know what you’re doing.
Some ways home services companies get leads for free are by offering home service coupons to local customers and marketing on social media or community boards like Craigslist.
Home services companies may also get free home service leads by joining home services forums and sending personal messages about their business to new members of the forum.
This provides a great way for businesses to find out what they can do better and how they can improve their business to provide the best service possible while gaining more clients.
Through home service marketing on social media, home services company can also increase their social presence making it easier for searchers looking for home improvement professionals in their area to find them through basic searches online.
There’s a variety of options for you to optimize acquire leads without spending a dime. At Selling Revolution, we can help you choose the best options that fir your unique home services business. Book a call with us today!
12 Strategies and Tools to Generate Leads with No Cost at All
Now that we’ve gone over where the best salespeople get their leads and opened up the wide possibilities of generating leads for free, let’s learn about the 12 strategies and tools that you can use to boost your lead generation with no cost at all.
Optimized Blogs with Specific Call-to-Action (CTA)
Optimizing your blogs by including a hyper-specific call-to-action is acts as one of the key pillars to generating a high volume of free leads.
Your CTA depends on things like if you are looking for home remodel leads, home improvement leads or exclusive contractor leads. Basically, the most important thing to do is tailor your CTA to the exact market you are targeting.
If your business isn’t getting home service calls for whatever reason, it means that either your blog isn’t optimized properly or there simply isn’t enough demand for those types of home services in the area.
Submit Guest Posts
Now that you know how to best optimize your own blog, let’s talk about one of the best inbound marketing strategies, guest posting. Guest posting is when you write content for another business’ website.
Generally, guest posts consist of content that is relevant to both industries involved— all in an effort to direct traffic back to your home services website.
Your home services blog is competing for attention with every other website out there, so make sure that your guest post title touts some sort of lead generation mechanism, especially a CTA.
There is no denying that referrals will always be the best source in home services lead generation.
One home service client can significantly increase your home service leads. You do not have to go through the complicated process of cold calling or handing out business cards door to door.
Instead, you can simply provide outstanding service to your existing customers that will drive them to refer you to friends, family and anyone else in their social circle.
A great way to increase referrals is by creating an incentive program for customers. You can do this by offering discounts or a free service when they refer you.
Send Personalized Emails
Another great strategy to get free home services leads is by sending personalized emails to your subscribers.
Your subscribers want to feel like they are seen and supported. You can do this by implementing an automated email software that inputs your subscriber’s name in the content of your email and targeting customers with content that aligns with where they are in the sales funnel.
This will allow you to connect with your readers and create a more authentic and personalized message that will ultimately boost leads and conversion rates.
Host a Live Event Online
Hosting live events online is not only a free way to get leads but also an excellent way to connect with your target audience.
Your website will be the platform for where your home service live event will take place and you need to make sure it is compatible with this particular type of webinar before getting started.
You’ll want to make sure that all of your home services live event details, such as how long you’ll be streaming for and what’s included in the registration process like information specific to your home service business (i.e., which city) and social media links, are easily accessible on the page where people will register.
Just be sure it’s an engaging topic and you promote it everywhere. The last thing you want is to put all this effort into your live event and nobody shows up.
Run Polls and Surveys Online
Want to know what your customers and target audiences are thinking? Simply run a poll or a survey!
Poll vs. Survey: What’s the Difference?
A poll is a question or series of questions asked of a group of people for statistical analysis and to get opinions and feedback on specific topics. The results of these questions are usually shared with respondents after they have been compiled and analyzed.
A survey, on the other hand, consists of a series of questions asked to one or more individuals for research purposes. These results may be used in academic studies, marketing campaigns or various types of business projects.
Both polls and surveys can be distributed via email or through social media channels such as Facebook, Twitter and LinkedIn.
Funnel Your Audience
To attract top-tier leads, you’ll need to make sure you properly funnel your audience.
If you’re not familiar with funneling your audience, we’ll break it down for you:
- Top of the Funnel: The customer is just beginning to research your services and might not know exactly what they need. They could spend time looking through other different companies trying to find one that suits their needs best.
- Middle of the Funnel: Users have collected knowledge on the most popular companies and may have subscribed to your email campaign as well as other companies’ to obtain more information about your services. They have built up an expectation of what they want from you now and will disregard your services if they feel you can’t provide them with the value and quality they are looking for.
- Bottom of the Funnel: Your prospects have officially decided on their favorite companies and have begun the process of looking at reviews and other useful information from past customers to clue them in on what kind of service they should be expecting. At this time, it is important to stay in their minds as a viable option.
Revisit Your Old Leads
Why not reach back out to the inactive accounts in your company log to generate more leads?
By doing this, you can find out who some of their competitors are that may be more open-minded.
These people could be your own former clients or unclaimed former clientele that no one at your business is currently targeting.
Answer Related Questions in Quora
Quora is a popular resource for consumers to get all of their much-needed questions or concerns answered through one single source.
It’s a great way to generate leads for contractors and home improvement companies alike. Just create a high-quality write-up on Quora and answering related questions.
All you have to do is look through the home services category (or any other specific home service category you want to focus on), and find unanswered questions or home services concerns that your target consumer would be considering.
There are already hundreds of questions in the home services categories, so it shouldn’t take long before finding a question to answer and provide quality content about.
Add FAQ on Your Website
FAQs (frequently asked questions) increase home services leads by answering home servicing-related questions potential customers typically ask.
The purpose behind the FAQ section is to make your website user-friendly and provide fast access to home services information.
The home service industry has no centralized authority, so people who are looking for home services tend to seek help from many different places. A home service provider’s goal is to be that go-to source.
When you build a FAQ section on your website, you’ll not only answer the questions that home service customers typically have but also work as an efficient marketing tool because potential clients will see what you offer and how much knowledge about the home services industry you possess.
Upsell Your Services
The power of upselling your services to generate leads should never be underestimated. It can be a subtle way of getting home services leads and it’s free, so why not do it?
Here are some examples of the best upsells:
- “By the way, if you would like to upgrade your home theater system, we offer home automation.”
- “You mentioned in your home services request that your dishwasher is leaking. Would you like to add a general home inspection at no extra cost?”
- “Would you like to upgrade to our home protection plan when we complete our visit?”
There are many more examples and they’re all great ways to get home services leads.
With the digital age evolving at a rapid speed, chatbots have become one of the best lead services for contractors and home service companies alike.
So how do chatbots fit into the home services industry?
By using chatbots, home service businesses can create their own home services lead-generating system without shelling out any money. It provides an automated robotic response whenever someone opens up your website or searches for specific terms via their desktop or mobile device.
Overall, it’s a great way for your prospects to easily find the information they need and speed up the sales process.
Gain Your Best Leads, For Free
Congrats! You are now one step closer to generating your highest quality leads yet— for FREE.
As marketing experts, we know how hard it is to gain leads consistently and effectively. But with these free tools and strategies, you will have a great headstart in beginning your journey to greatness.
At Selling Revolution, we can make sure you make it there, and further.
We help businesses from a variety of industries generate better leads and higher conversion rates both online and offline. Book a call with us today to expedite your growth and thrive while doing so.