Do you find it tough to get the ball rolling on your digital marketing courses and find the right audience? Don’t worry; that’s not surprising, given today’s digital landscape.
When it comes to marketing your advertising courses online, it can be challenging. Some of this is due to the high number of competitors that your target audience will also come across.
Your first instinct may be to up the number of ads you’re putting out. But that won’t always get the job done, and you may not have the resources to spend on such a campaign.
So the question then becomes, what are easy ways to market my advertising courses and get ahead of the competition?
That’s the exact question that we’ll be answering for you today. Over this article, we will go over 19 versatile and easy ways that will enable you to leap forward and increase your marketing capability. That way, your courses will reach the people who need them, when they need them.
How Can You Attract People To An Advertising Course?
The best way to bring people to your website, business and advertising courses is to be transparent and open about what it entails. Yet doing that alone won’t guarantee your success.
There are several strategies that you need to use to draw their attention. They range from finding your target audience and building a buyer persona, to hosting a podcast.
Each of the below strategies will help you get the information and traction you need when dealing with your customers.
Effective Ways to Promote Your Online Advertising Courses in 2022
How to promote online advertising courses before they’re published:
1. Your Value Proposition
You need to bring value to your customers. When you take the time to analyze your competitors, you’ll be able to assess where they fell short and where you can excel. In other words, what they aren’t good at, you’ll be great at.
That will give you the value that your advertising courses need to have. Because when people are looking at your offer, they’ll be reviewing what your digital marketing course brings that others may not.
Look at some Coursera free classes or online marketing courses to get a feel for your competition.
2. Conduct Audience Survey
2. Conduct Audience SurveyWhen you conduct an audience survey, you’ll gain valuable insight into your audience and what they think by actually asking them. That is very beneficial for many reasons, primarily because it takes the guesswork out of your job.
Whether it’s a face-to-face survey or an e-survey, they’ll both do the trick. Keep in mind that both do have pros and cons.
3. Consider Keyword Research
Keyword research can accomplish a lot. Unfortunately, lots of people who want to sell their advertising courses overlook it.
Once you finish your audience research, you’ll be able to build a persona that best embodies your audience, and then you can put yourself in their shoes.
When you’re in their shoes, ask yourself what you’d be searching for at that moment. What keywords would they be typing in to find the course for them? Doing that can give you further insight into the direction you should go in.
Another way to conduct keyword research is to analyze your competition once again. When looking at their content, note what keywords they use, when they use it, etc.
A helpful tool for that is Google’s Keyword Planner. It helps you stay on top of all the keyword trends today. Check it out.
4. Always Do Pre-selling Before Launching
One of the most inadvisable things you could do is create your course without pre-selling it first. It can be difficult to understand, but it’s vital nowadays. So find out if your course interests your audience first. Then you can spend time and money on launching it.
If it does end up catching their eye, this gives you some solid ground to stand on. If not, you can look for another direction.
For more guidance on the pre-publishing steps, contact Ryan Chute at Selling Revolution today!
How To Promote Online Advertising Course After Publishing:
5. Use a Blog Post to Promote Your Advertising Course
Advertising courses on your blog is a great way to generate awareness. Especially if you often write about the same topics that appear in your course.
A great approach is using snippets from the course to help prove your point in your blog post. It lends credibility to the course and your blog.
6. Create a Sales Funnel
A sales funnel, or purchasing funnel, is a term used to describe a consumers’ journey toward purchasing or using a product. It’s a simple idea, but it is very useful.
Spend the time to ensure the efficiency of your sales funnel. This will increase your odds of making a sale—and getting somebody to enroll in your online marketing course.
Check out this article on creating a sales funnel!
7. Create Promotional Videos on Youtube
It’s always a good idea to create a promotional video in general, but YouTube should be a top contender for where to publish it. Topics like best free online courses, learn digital marketing, and much more are all over YouTube.
Nowadays, many people will use YouTube to find the best courses for them, so it helps to plug your course there.
Whether you want to create one or multiple videos, make sure that you include some popular keywords in the title and description. Also, be sure to put a link to your advertising courses in the description.
8. Include Links in Your Email Signature
We all send numerous emails every day or week. Though you may not think about it, you could have a course that interests plenty of folks out there. They just might not know about it yet.
Add a link to your email signature now to ensure that you don’t miss out on any possible course takers.
9. Create Landing Page of Your Course on Main Website
For those of you with a website or blog, add a page on the site that lists details about your advertising course.
Once you’ve done that, you can then add a link to the course page on the central hub of your website.
10. Start Your Podcast Series
A podcast is a perfect way to build up an audience that values your opinion and the topics discussed. When you create a podcast, try to focus some tidbits around the issues in your advertising courses.
Include a call-to-action (CTA) at the end of each podcast to ensure listeners know where they should go to find more information about your website or course.
11. Leverage Your Influence on Social Media Networks
Use your social media accounts to back up and support your claims. In the bio section of each account, you should list yourself as an expert in your course’s topic.
Be sure to make some posts relevant to that topic as well. After you’ve done that, don’t be afraid to add a link to your website or course for those interested.
12. Offer a FREE Mini-Course
Free marketing courses don’t drop out of the sky, so people will latch onto them if given a chance.
Take a snippet or concept from your course and create a miniature lesson out of it. Doing that will give the audience something tangible to use and help them see the actual value that your course will provide.
Use a call to action at the end to guide them to continue the rest of your online marketing course.
13. Host Webinars
It’s a great way to sell your advertising courses to people who want the information. When you’re on the webinar, be sure to offer some of your best content for free. That will build trust and help the audience see that you’re an expert in this field before you try and sell them the advertising course.
You can visit this article to learn more about hosting a webinar.
14. Create Testimonials
When you add testimonials to your course’s page or advertise them elsewhere, it lends to a sense of credibility. People don’t always want to hear how excellent a service or product is from the person that developed it.
A testimonial from another course student will help them trust what you’re pitching to them.
This article here can help you decide on the best testimonials for your goals.
15. Offer Bundles and Discounts
After you’ve created a few courses on related topics, you can start offering a bundle and sell them together for a discounted price. Tell the consumer how much they go for separately and then present the discounted price when bundled.
That way, they can see how much value there is.
16. Contribute to Other Blogs
Find some popular websites that your audience visits a lot. Then do some research on these to get a feel for their voice. Whatever website it is, it’s more than likely that they have their guidelines and restrictions on guest blogs. So pick a few that you feel confident with and contact them.
In your email, you should be professional and include a few pitch titles and small summaries. That will help them understand what you want to bring and give them options.
If you’re able to write the article, then at the end, in your author’s bio, include a link to your advertising course or whole website for people to follow.
17. Offer Payment Plans
Not everyone has the money to pay for a whole online advertising course or a digital marketing certification at once. But that doesn’t mean they shouldn’t have access to information, and it doesn’t mean that you should miss out on the business.
Payment plans are a great way to keep everyone happy.
18. Publish a Book on Amazon
Bring some of the same concepts in your online advertising course into a book. It’s a great way to bring in another revenue stream and more publicity for your course! You can write based on the concepts you already have experience with and guide readers to your course in the book itself.
19. Run Ads Campaign on Google and Other Platforms
19. Run Ads Campaign on Google and Other PlatformsUsing Google Ads, you can create ads that will pop up in the search results that use specific keywords. So as long as you know the keywords your audience is using, this is a great way to get more exposure.
Also, be open to using other platforms such as Facebook. It can target demographics, interests, behaviors and affiliations, which can be very useful.
Do You Feel More Confident Marketing Your Course?
We’re sure that the answer is yes. Still, at Selling Revolution, we get the challenges that come with advertising your digital marketing certification. We know there are hurdles to leap over when getting your online marketing course out there. But using the methods listed above and the services we have available, you’ll be able to do it all.
Next time, when you find yourself having trouble with advertising and making the sales you deserve, no worries, we’re here to help. Book a call with Selling Revolution now so that we can assist you today.