Implementation & Accountability

What Is A Customer’s Willingness to Pay (WTP)_ Example and Definition

What Is A Customer’s Willingness to Pay (WTP)? Example and Definition

A customer’s willingness to pay (WTP) is the maximum amount they’re willing to spend on a product or a service. It’s easier to understand their willingness to pay when we viewed it from one of the macroeconomic’s pillar concepts.  If you’ve ever been to economics class, you probably heard of the law of supply and …

Read more

Empathetic Competent Convenience_ Why Customers Pay A Premium

Empathetic Competent Convenience: Why Customers Pay A Premium

The concept of empathetic competent convenience has been studied at Harvard University for some time now.  When salespeople display warmth (compassionate empathy), they are signalling an earnest intent to help. Competence is showing others that you know what you’re talking about. All that’s left is to deliver your solution in a convenient way, and you …

Read more

Customer Service Experience_ The Reason Customers Pay More

Customer Service Experience: The Reason Customers Pay More

Customer service experience is one of the most critical aspects of your residential home service business. We may think an excellent customer service experience is equally important to all industries, but that’s not the case. The more complex the solution, the more chance for you to disappoint them. Customers judge your customer service experience and …

Read more

The Biggest Problem with Roofing Companies (Service Before Sales)

The Biggest Problem with Roofing Companies (Service Before Sales)

Sales and services are often used interchangeably in residential home service, but there’s a subtle difference between the two concepts. Sales are associated with full-blown home service projects like installing a brand new roof. Service is the repairs, like recaulking the silicone or patching a pesky leak.  It’s valuable for roofing companies to have diversified …

Read more

What are Revenue-Generating Activities (RGAs)_

What are Revenue-Generating Activities (RGAs)?

If no one’s told you before, you’re the only one who can achieve your revenue goals, and revenue-generating activities are the key to your success. The devil is in the busy work that keeps you distracted.  The more time you waste on the hustle and bustle, paper shuffle – on tasks that aren’t producing income …

Read more

Skill Tracking_ Keeping Up with a Rapidly Evolving World

Skill Tracking: Keeping Up with a Rapidly Evolving World

60 percent of HR experts state that skill development is their top priority in 2022. This makes skills tracking more important than it has ever been when running and growing your business. In today’s competitive business world, it is more important than ever to keep track of your skills and allocate your resources wisely.  Tracking …

Read more

How To Measure Client Satisfaction (Before You Leave the House)

How To Measure Client Satisfaction (Before You Leave the House)

Do you dread waking up and discovering half your customers ditched you for your competition? Good, that means you’ll do whatever you can to keep client satisfaction at its peak. You know if you don’t make your clients satisfied, your business will fail.  You wouldn’t think I’d have to say client experience is important in …

Read more

SMARTER Goals Make Your Goals Achievable

SMARTER Goals: Make Your Goals Achievable

What are the best kinds of goals to make? SMARTER goals. SMARTER goals are specific, measurable, attainable, relevant, and time-bound. That means your goals should be achievable and clear, with a defined timeline for completion.  Creating SMARTER goals is a great way to increase the chances to achieve what you want to achieve. By taking …

Read more

Measuring Employee Engagement and Satisfaction (The Right Way)

Measuring Employee Engagement and Satisfaction (The Right Way)

Business owners are aware how essential employee engagement and satisfaction is to their business. Engaged employees are more productive, engaged in their job, and likely to stay with the organization. It goes without saying that employee engagement should be part of your overarching staff management strategy. But what exactly is employee engagement, and how can …

Read more

Drawbacks of Cross-selling ( And What You Can Do)

Drawbacks of Cross-Selling (And What You Can Do)

As a business in the residential home services industry, finding new customers and increasing revenue will always be job one. Electrical companies find it more difficult to retain regular clients, as a home may need occasional service, and the occasional upgrade, but otherwise has little in the  way of maintenance like HVAC and plumbing companies …

Read more