External marketing factors are an undeniable reality for businesses of all kinds. External factors can adversely impact business marketing efforts, whether launching a new product or maintaining the current market share. Companies that remain steadfast, agile and responsive to the external marketing environment are better positioned to succeed in today’s marketplace. Moreover, business leaders win …
Businesses require a strong foundation to secure their longevity in the long run. Equipping yourself with the right marketing mindset is crucial to pull your company through the dirt and ugly of running a business. Econsultancy says entrepreneurs and their constituents require three things to be successful: Knowledge Skills Mindset Knowledge and skills are acquired …
How many businesses have made a cult-like following out of their repeat customers? Let me give you some examples: Tesla. Tesla cars are unspeakably innovative, revolutionary, and reliable. Sure the technology could use a little more refinement, but the company is ahead of the curve. Ask repeat customers why they always come back, and they’ll …
The two types of customers that are most important to businesses are: Repeat customers New customers You want repeat customers because they already have experience with your business. That means they know what you’re capable of, making them more likely to buy your solutions again. Repeat customers can also provide you with valuable feedback on …
Why do you solve your customers’ problems? Is it because of the sum they pay you after you render the service? Or is it because you’re genuinely compassionate in providing the best possible solution for their predicament? If the latter, congrats, you’re already halfway to becoming a loved business in your category. Customer care is …
Delivering customer service is easy, but compassionate, sincere, and memorable customer service is not. As an HVAC business owner, it’s important to remember that your customers are not just dollars and cents. They are real people with real needs and concerns. That makes it your job to address them in the most empathetic and helpful …
“How to increase HVAC sales?“ This question may have plagued your thoughts many times before as an HVAC contractor. You’ve also tried searching for HVAC marketing ideas in an attempt to question. Coming up with a brilliant HVAC marketing strategy takes work. Unlike other business models, HVAC customers are keen to scrutinize contractors to ensure …
There are many seasonal events that business owners anticipate their profits to spike. There’s Christmas and New Year, but Black Friday is another event that makes the top five list. As Thanksgiving approaches, we’ll start seeing more Black Friday ads and deals to reel in more customers. “Black Friday deals USA” will again be the …
In recent years, conversational marketing has been one of the pillar marketing tactics of many businesses. It’s not hard to believe why the conversational marketing strategy is a winner. After all, nothing drives customer engagement and excellent customer service more than a customer-centric and dialogue-driven approach. Conversational marketing makes this possible. Think about it. How …
Business owners are plagued with one thought in mind: how do I get more sales? Certainly, you’ve had those days when you contemplate and strategize how you’ll skyrocket your revenue through sales. The thing is, selling is a function of attracting. Therefore, you have to learn how to attract customers first before making a sale. …
