Can influential First Followers just snap their fingers and make the world take notice of a new product or service?
Sometimes, yes. First Followers on new and innovative products and services can be your business’s bread and butter. They are the peanut butter to your jelly. They’re can make things happen.
First Followers are essential for introducing a new product or service. They’re the ones who provide social proof and validate new ideas to the rest of the world. Without them, you’re just another person with a great product idea. But with them, you’re on your way to changing your world.
First Followers can make or break a new product. They’re the ones who decide whether something is worth their money, energy, and time. Their opinions carry weight with everyone who pays attention to them.
First Followers often choose which products to sell and convince others to buy them. They’re the people who help turn a great, final product into a successful business. If you can get First Followers on board with your new product, you stand a much better chance of getting everyone else to jump on the bandwagon.
How Do The Masses Adopt A New Product?
The masses are pretty predictable. So, when it comes to new products, you must demonstrate a proof of concept to gain their interest. Proof of a products’ concepts means showing that your product actually works and that people will want to buy it.
You can do this in several ways. The most common is to launch a beta test or a pilot program. That allows you to get feedback from real users about your new product ideas and ensure that it’s actually viable.
Another way to go about this is to launch a crowdfunding campaign. It’ll allow you to pre-sell your product and get people on board with your idea before it’s made. It’s a great way to validate your product idea and be certain there is actual demand for it, so you can move from idea to product.
Inventing a new product requires a bit of organization and productivity to get your product in stores. Coming up with the initial idea is only the first step. There are plenty of others to consider if you want to ensure your product is successful.
You’ll need to research your competition, find a niche market, create prototypes and get feedback from users, set up a new product development process, and more. But if you’re organized and productive, you can take your product from idea to store shelves in no time.
Do you need help launching from idea to production? Wizard of Sales® partners know the right people to pick up momentum on your product idea. Book a demo today!
Who are the First Followers?
The First Followers, aka the Early Adopters, are the people who adopt a new product or service before it becomes mainstream. They’re usually trendsetters and innovators always looking for the next big thing.
So what makes a good First Follower? Look for people who are:
- Early adopters: They’re the first ones to try new things. For example, these people were using Snapchat before it blew up.
- Innovators: They’re always thinking of new ways to do things and aren’t afraid to take risks. For example, they might be the first to try a new app or service.
- Trendsetters: They’re the ones who set the trends that everyone else follows. For example, they might be the first to start using a new product or service.
- Influencers: They have a large social media following and are respected by their peers. For example, they might be a popular blogger or YouTuber.
- Passionate: They’re passionate about your product or service and believe in what you’re doing.
- Loyal: They’re loyal to great new products and will stick with you even when things get tough.
- Engaged: They’re actively engaged with your brand and always looking for ways to improve the buying experience.
- Advocates: They’re your biggest fans and will go out of their way to promote you to their friends, family, and subscribers.
- Ambassadors: They may be willing to be the face for your brand and are enthusiastic about spreading the word.
3 Main Reasons To Start Speaking to Them
Think of the First Followers as your best friends. They’re the ones who are always there for you, cheering you on and supporting your every move.
First Followers are crucial because they third-party validate your product or service. They give you the confidence to keep going when things get tough and provide valuable feedback that can help improve your product.
If you’re looking to get a new product or service launched, make sure you’re product planning and attracting First Followers. Without them, it’ll be more difficult to succeed.
- They are open-minded, willing participants: The First Followers are those people who take a chance on you and your product or service. They’re willing to give you a shot, even when no one else will.
- They are a proving ground: The First Followers are essential to your product’s or service’s validation. They give you the confidence to keep going when things get tough. And they provide valuable feedback that can help improve your product.
- They are your champions: The First Followers are your biggest fans and supporters. They’re the ones who tell their friends about you, write positive reviews, and give you the motivation to keep going.
If you can find people who fit these criteria, you’ll be well off attracting First Followers and making your product or service a success.
How to Introduce a New Product to Your First Followers?
Think of introducing your new product to the First Followers like any other new product launch. You want to create a buzz and get people talking.
You can do this a few ways:
The first step is to get people excited about what your product can do. That means creating content that highlights the potential of your product and how it can benefit users.
One way to do this is to create a video demonstrating the product in action. You could create a short clip of the product being used or even a mock-up of how it could be in the future. If you don’t have the resources to create a video, you could write a blog post or create an infographic that showcases the potential of your product.
Offer Them the Edge
Your potential customers are always looking for an edge. They want to know that your product can give them an advantage.
Creating content that addresses their pain and pleassure points shows them that your product is the answer they’re looking for. It could be a blog post about how your product can help them save time or an infographic highlighting features that will give them an edge.
You could also create a case study that showcases how your product has helped other customers succeed. Show your potential customers that your product is capable of delivering results.
Provide Them with an Overabundance of Value
When you’re trying to close a deal, give the potential customer more than they expect. That could be in the form of a free trial, an early bird discount, or a surpise bonus.
For example, you’re an HVAC Services provider, and a customer is interested in your innovative air monitoring app, you could give them free access, a discount on the hardware and sensor installation, and front of the line customer service.
This overabundance of value will make it more likely for the customer to choose your company over the competition. Giving them more value than expected will show them you’re invested in their success. It also makes it more likely for them to do business with you in the future.
Exceed Their Expectations
It’s not enough to simply meet a customer’s expectations anymore. If you want to close the deal, and develop a raving fan, you must exceed expectations. That could mean going above and beyond with customer service, delivering the product sooner than expected, or providing more features than they were expecting.
When you exceed the customer’s expectations, you’ll show them you’re dedicated to their success. And, as mentioned earlier, it’ll make it more likely that they’ll do business with you in the future.
Expert Tips on How to Appeal to Customers (of Different Ages)
Marketing for different age groups may require different strategies. There is often no one-size-fits-all when it comes to marketing, and this is especially true when trying to target different age groups. Each generation has its unique set of values, beliefs, and attitudes that need to be considered when developing a marketing product launch strategy.
Your business needs to:
- Do a market analysis: Before you can start creating an appeal to your target customers, you first need to understand who they are. Use market analysis techniques like customer profiling and segmentation to get to know your target customers.
- Select the appropriate age groups: One way to appeal to customers is by targeting specific age groups. Depending on your product or service, you may want to target a different age group than you originally thought.
- Examine your unique selling proposition: Look at your product or service, and find out what makes it original. It can be anything from the history of your company to the way your product is made. When you know what makes you different, you can start using this to appeal to customers.
- Use multichannel distribution: Consider using a multichannel distribution system to reach your target customer. That means using a combination of online and offline channels to find them.
Some examples of offline channels could be:
- TV commercials
- Radio ads
- Newspaper ads
- Direct mail
- Use different messages for different age groups: It’s vital to use certain messages when marketing to specific age groups. People of different ages have different needs, wants, and values.
For example, let’s say you’re in the HVAC industry and selling products like 4” thick filters. A 20-year-old is not going to have the same felt needs as a 80-year-old.
The 20-year-old is probably looking for something to eliminate the need to change the filter out each month, whereas the 80-year-old might be looking for something to clean the air for better health.
- Somethimes creating a separate brand makes sense: You should think about creating distinct brands, one for each target market. That way, you can more easily fine-tune your marketing strategy to speak directly to each group. Or, if you’re selling the same product to both groups, think about how you can appeal to both.
Successfully marketing to multiple generations requires you to understand what motivates each group. What are their buying habits? What do they look for in a product?
What kind of language speaks to them? Do you need someone to help you navigate the 12 distinct languages of the mind? Wizard of Sales® can. Book a demo.