The Only 3 Things Any Buyer Actually Cares About
Do buyers have buying motivation when looking for a new HVAC system? The answer is yes. More than anything else, buying motives are based on a person’s perceived desires and…
Understanding The Collective Unconscious
Did you know that a clear grasp of the Collective Unconscious theory may be your ticket to sales success? Let me explain. For many years, people have come to terms…
The 4 Major Jungian Archetypes
In today’s business world, understanding the psychology of branding is more important than ever. You want to know how to create a brand that resonates with your target audience deeply…
The Only Customer Service Skill You Need For Home Service Business
Customer service has evolved into one of the most prominent differentiators among businesses and across industries. This especially holds true in niches like the residential home service where customers may…
What are Revenue-Generating Activities (RGAs)?
If no one’s told you before, you’re the only one who can achieve your revenue goals, and revenue-generating activities are the key to your success. The devil is in the…
Skill Tracking: Keeping Up with a Rapidly Evolving World
60 percent of HR experts state that skill development is their top priority in 2022. This makes skills tracking more important than it has ever been when running and growing…
How To Measure Client Satisfaction (Before You Leave the House)
Do you dread waking up and discovering half your customers ditched you for your competition? Good, that means you’ll do whatever you can to keep client satisfaction at its peak….
The 4 Humors of Buyers (And How To Sell To Each)
If we unmask, rip apart, and dissect how the sales process works, it’s actually pretty simple: You make the sale when your beliefs align with your buyers’ beliefs. It sounds…
Survival Mode and Buyer Archetypes
Philosophers have been attempting to create a simple framework for understanding how to better communicate with people for thousands of years. The first recordings of this framework have existed since…
SMARTER Goals: Make Your Goals Achievable
What are the best kinds of goals to make? SMARTER goals. SMARTER goals are specific, measurable, attainable, relevant, and time-bound. That means your goals should be achievable and clear, with…