Cost of Goods Sold for Residential Home Service Companies
The endgame of every business is profit. Profitability is measured at 3 key junctures: topline revenue, gross profit, and net profit. But what exactly are the factors that play in…
Measuring Employee Engagement and Satisfaction (The Right Way)
Business owners are aware how essential employee engagement and satisfaction is to their business. Engaged employees are more productive, engaged in their job, and likely to stay with the organization….
Value Proposition: Stand Out From The Competition
“The grass is always greener over the septic tank.” – Erma Bombeck It’s easy for entrepreneurs to covet their competitors’ blessings and decide that mimicking their products and services will…
Product Design: The 4 Elements That Matter Most
Sometimes businesses get so obsessed with optimizing a product’s functionality that they overlook one equally important aspect — product design. Even if you’re selling benefit-rich and feature-dense solutions, your product…
5-Star Buying Experience of an Effective Selling System
When it comes to your Selling System, it needs to be effective. Just as important is the buying experience. After all, that’s what appeals to your potential customers’ senses. If…
How To Plan & Host The Perfect Customer Meeting
A customer meeting is one of the most important events to prepare for in any selling situation. Understanding how to plan and execute a successful sales call will earn your…
How To Introduce A New Product Using The “First Followers”
Can influential First Followers just snap their fingers and make the world take notice of a new product or service? Sometimes, yes. First Followers on new and innovative products and…
An HVAC Inventory Management Guide
As a business owner, you know that having accurate and up-to-date inventory is essential to running a smooth operation. Neglecting your inventory will result in lost revenue and customer dissatisfaction….
Product Planning: What’s Your Secret?
Making your mark comes at a cost. The more you want to achieve, the more you have to give. That’s why the best marketing strategists always plan their next best…
Do You Have a Winning Product Idea? (6 Ways To Find Out)
It’s easy to come up with a new product idea. Heck, a drizzle of cold water in the shower can help you think of 10 things to sell for your…