Product Differentiation: What It Means for HVAC Contractors?
Knowing what makes your company different from your competitors, or better yet, creating the value that distinguishes your business from the Sea of Sameness is the secret to exponential profitable…
![8 Ways to Engage With Customers Legitimately [+ Sample Letter]](https://sellingrevolution.com/wp-content/uploads/2022/06/8-Ways-to-Engage-With-Customers-Legitimately-Sample-Letter.jpg)
8 Ways to Engage With Customers Legitimately [+ Sample Letter]
Most everyone who’s had a childhood should know how to engage with customers. Our childhood is a fierce battlefield that preconditioned us to implement customer engagement flawlessly. In so many…
Prioritizing and Defining Product Features
Let’s imagine for a moment that you’re in the market for an air conditioner. You’ve read some reviews online and have a short list of options. Which one should you…
The Advantages of Features and Benefits: Why Does It Matter?
Regardless of your industry, no matter what products or services you sell, your marketing campaigns will always branch from three focal points. Fortunately, your competition is doing a terrible job…
Product Attributes: A Guide To A Successful Decision
Customers have it tough. There are an ocean of product options today, and each one has its own set of product attributes. Just take a look at the cereal aisle…
4 Essential Steps in Creating a Product Walkthrough
In the good ol’ days before learning software, you had no choice but to read through stacks and stacks of documentation or have the pleasure of someone standing over your…
10 Proven Upselling Strategies and Techniques
Does your home service business feel like it’s always in survival mode? Are you tired of feeling like you’re just getting by? Or, is your business doing pretty well, but…
![Value-Based Pricing: A Beginner’s Guide [2022]](https://sellingrevolution.com/wp-content/uploads/2022/06/Value-Based-Pricing_-A-Beginner_s-Guide-2022.jpg)
Value-Based Pricing: A Beginner’s Guide [2022]
Imagine, you own a Plumbing company, and your sales rep has a conversation with a prospective customer that goes like this: Rep: Hi, I’m here to talk to you about…
Drawbacks of Cross-Selling (And What You Can Do)
As a business in the residential home services industry, finding new customers and increasing revenue will always be job one. Electrical companies find it more difficult to retain regular clients,…
How To Avoid The Pitfalls of Lower Price
Imagine your favorite brand decides to lower the price of one of their most popular products. You’re probably thinking, “I’ll buy it now!” But what if that same brand also…