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Prospect Marketing: When Does a Lead Become a Prospect

Prospect Marketing: When Does a Lead Become a Prospect? The terms “prospects’’ and “leads” are sometimes used interchangeably. After all, they are synonymous with one another, right? Actually, no. Keeping…

Sales Automation: What Are the Benefits?

Sales automation is probably one of the greatest marketing inventions known to man. It has so many benefits that it’s mind-boggling. The software saves a huge amount of time and…

Top 36 Lead Magnet Ideas that are Highly Effective

If there was a definitive email marketing guide, developing effective lead magnets could easily be half the content. Lead magnets are arguably the best way to inject quality into your…

Most Effective Sales Prospecting Techniques in 2021

2021 Most Effective Sales Prospecting Techniques Sales prospecting starts all relationships between businesses and customers. The customer experience during the prospecting process sets the entire stage for how that interaction…

Top 17 B2B Companies 2021

Top B2B Companies 2021 Business growth has been dependent on online integration for some time. For companies of all sizes, adopting an e-commerce strategy is fundamental to thriving in the…

Creating a Successful Sales Plan: Examples + Template

Before heading into the field, your sales team needs a plan. Winging it only goes so far and only the most experienced sales executives can do it successfully. A sales…

What is Customer Relationship Management or CRM?

What is Customer Relationship Management (CRM)? [+Examples] Every business needs to take the necessary actions to ensure customer satisfaction. The customer experience directly determines whether they do business with you…

How To Optimize Your Twitter Lead Generation Campaign

The “Twitterverse” is a massively under-served market, and your business provides exactly the products and services many Twitter users need. Your business just needs to be found so you can…

Lead Scoring: What’s the Basic Way to Calculate?

What is Lead Scoring? Lead scoring evaluates each lead and gives them a numerical score. Based on certain characteristics, the leads each earn a higher or lower score. This score…

15 Proven Ways to Double Your Sales Productivity

When it comes to boosting your company’s sales, you can either focus on attracting new customers or working more efficiently. Ideally, you’ll be able to do both, meaning that you…