The Rabbit Hole

10 Ways to Optimize Your Cost Per Lead (CPL) Campaigns

When it comes to any business venture, you have to spend money to make money. From developing new products to producing them and finally selling them, it all requires capital….

Why Starting At The Bottom Will Get You To The Top

One of the factors critical to a successful mindset in entrepreneurship is how you respond to obstacles and setbacks. To be effective at whatever it is you choose to take…

8 Reasons Why Product Knowledge is Power (To Close More Sales)

B2B and B2C businesses alike have been shifting to sales models based on customer needs. At each stage of the buyer journey, the marketing team and sales team must closely…

How to Increase Your Sales Volume (10 Ways)

Your company has to make sales to be profitable. That’s true whether you’re selling products or services or a product as a service.  You can tell how well your business…

Top 8 Companies That Have Outstanding Brand Equity

Brand marketing does not get as much attention as trending strategies like content and social media. This makes sense to a degree — brand build is usually a natural result…

Top 10 Inbound Marketing Services in 2021

In the marketing world, clients or customers make the business move. Every decision your company makes revolves around what your target audience is doing or wants.  However, many companies have…

What is Brand Marketing? Definition, Examples and Strategies

Building a brand requires a thoughtful process. Branding involves creating an identity around your company. To find success through your branding process, you need to create a brand personality by…

7 Common Examples of Customer’s Pain Points

Customer pain points are what drive sales. The entire first third of the sales process revolves around identifying and catering to pain points. But you may be wondering what pain…

9 Essential Skills of a Digital Marketing Specialist (2021)

Digital marketing is one of the most exciting industries out there. It’s fast-paced, great for detail-oriented people and puts people’s marketing skills to use. It’s a dynamic, quickly growing industry,…

Top 12 Lead Generation Strategies for Real Estate

Leads are an important part of any business, especially real estate. Let’s think of leads like journalistic leads. A lead in an article should contain the important information from that…