The Rabbit Hole

How To Attract Customers: The Science of Shopping

Business owners are plagued with one thought in mind: how do I get more sales? Certainly, you’ve had those days when you contemplate and strategize how you’ll skyrocket your revenue…

Why Do We Buy Things?

Have you ever wondered why we buy the things we buy? For a society of consumers, it’s easy to presume that we must have an answer to this simple marvel….

6 Ways to Apply the Principle Of Authority to Increase Sales

Every business wants to increase sales, but this comes at a price. You can’t grow sales and generate revenue if you bust every sales call that you participate in. So,…

Cialdini’s Principles of Persuasion and How To Use Them Effectively

Have you ever heard of Cialdini’s principles of persuasion? If not, I can tell you two things: You’re in the right place. You’re in for a treat. Allow me to…

The Hedgehog Concept – From Good To Great Companies

Let me first ask you a question. What spirit animal do you think best represents a successful business? A lion because it devours the competition? A horse because it charges…

The “Built To Last” Companies (11 Key Ideas)

Is your company built to last or are you already at the tipping point of decline? I’m not here to scare you, but I wanted to ask.  Why, you’re wondering? …

Level 5 Leader And The Rest Of The Pack

Before we hop on to discuss what a Level 5 leader is, humor me by answering a question first. What makes a great leader? Is it any of the following?…

The Writings Of Jim Collins – From Good To Great

Every entrepreneur dreams of getting their business from good to great. Countless famous leaders have introduced different large-scale corporate change tactics that aim to bring the great out of businesses….

The Key To Customer Loyalty

Ask any entrepreneur you know what their primary goal is after rendering a service. Nine out of 10 times they’ll answer the same thing: customer satisfaction. Sadly, business owners who…

Satisfied or Loyal – Which Type Of Customer Do You Have?

Which type of customer do you have in your business? Do you harbor satisfied buyers or maintain loyal customers? This is the question Jeffrey Gitomer seems to imply in his…