39.5 Rules of Sales Success and Why They’re Worth Pursuing
The sales process is an extremely strategic course. From overcoming objections to handling the close, ensuring a successful sale requires covering various bases. So why is it that so many…
Jeffrey Gitomer: 2 Most Important Words in Selling
For many residential home service businesses like yours, sales are at the core of your daily operations. Whether you’re a plumber, roofer, or HVAC contractor, you rely on sales. In…
Persuasive Promotional Activities That “Brandwashed” Us
With the rise of technology, consumers have acquired a more advanced level of smarts in their everyday buying decisions. Instead of their eyes glistening in desire when seeing a new…
Eliminating Bureaucratic Red Tape with Common Sense
Common sense is oftentimes more important than formal education when it comes to business success. This is especially true when it comes to bureaucratic red tape, which can stifle even…
What Are the Truths and Lies About Why We Buy?
“Why do we buy?“ It’s a question that has baffled philosophers, marketing experts, and psychologists for centuries. Martin Lindstrom also seeks to answer this question in his book “Buyology: Truth…
How To Achieve Mastery In Any Area Of Your Life
Everyone desires mastery. Whether that’s a kid playing little league baseball or a home service business owner, the art of mastery is essential. Mastery is the state of complete control….
Learn How to Persuade People
Understanding how to persuade people is the most vital skill in any salesperson’s toolkit. They recognize the power this ability holds and use this card with care when sealing the…
Branding & Culture: The Martin Lindstrom Way
Good branding and strong culture are two integral elements that make up successful companies. Martin Lindstrom understands the relevance and importance of branding and culture emphatically from his research. If…
How To Motivate And Influence People (Greene’s 18 Laws)
It’s no secret that human nature guides how we think, feel, and interact with the world. From the food we eat to the clothes we wear, our actions are based…
Robert Greene On Persuasion, Motivation, & Influence
As an entrepreneur, you primarily hold three things as a priority in your business: Skyrocketing your sales and profits Leading your team effectively and making an impact Being the industry…