A Comprehensive Guide to Sales Team Motivation

Your salespeople drive your business forward. They take the steps that generate business deals and transactions. It is up to you to make sure your team reaches the goals you put before them. It takes motivated and confident salespeople to make sales and gain clients.

Keeping them motivated means they are not afraid of a little rejection; they keep going until they are successful. When utilizing sales team motivation properly, you have a team reaching your goals month after month, growing your business so you can focus on running it. Here are some ways to improve your sales team motivation.

What is Sales Motivation?

Sales motivation is a method of keeping your sales team inspired to reach the targets set before them for each given period. It means making sure they never give up when a big “yes” is there for the taking. It means keeping morale high so your salespeople not only strive to hit their goals, but are driven to exceed them.

Sales motivation can include incentives for success, inspiration about what success can mean for them and getting your team excited about what they do on a daily basis. Sales motivation means pushing your team to get the best results they can. A healthy business makes sure its sales team maintains high energy.

Why is Sales Motivation Important?

In order to keep your team hitting their goals, make sure their morale stays high. A potential client or customer can hear in a salesperson’s voice and see it on their face when they do not care. That loses business. Salespeople need to make sales, as this is their primary function. If they stop pushing themselves to get the sales you need, your business will not be able to operate.

Keeping your sales team motivated allows you to get the absolute best performance. Having a plan that puts sales motivation as a key priority helps maintain steady sales rates. It goes beyond maintaining and means actual growth. For your business to run at its peak, your sales team needs to stay motivated.

How to Motivate a Sales Team

How to Motivate a Sales Team

Sales motivation comes in a variety of forms. Of course, there is direct financial compensation or commissions, which means that the salesperson has their own financial stake in making the sale. Motivation also means keeping them excited about their jobs, not just money. Motivational speeches help get energy flowing. Team building exercises keep your sales team connected and invested in each other.

Sales leaders can inspire your team by sharing tips and showing them different avenues of success. You can motivate a sales team simply by showing that you care about their success. A little positive feedback goes a long way. However you motivate your sales team, it is crucial to keep an eye on morale so you can catch it whenever it slips even a tiny bit. Keeping sales motivation in mind is only the start, acting to implement it requires focus.

How to Motivate a Demotivated Sales Team

Sales motivation is not just about building positive energy but also about countering negativity. The first step to dealing with a demotivated sales team is understanding why they are demotivated in the first place. A sales team knows when they are in a rut, and oftentimes they know exactly why. It might be that they need more technical support or need a new area to operate in. It could be they fundamentally lost faith in the product or service they are selling.

Whatever it may be, removing or reducing barriers to success is the fundamental key to getting a sales team motivated again. Once you deal with the problem, you can start looking for a solution. If your team is struggling, listen to what they have to say and then remind them of the success that they could be sharing.

A Comprehensive Guide to Sales Team Motivation

A Comprehensive Guide to Sales Team Motivation

You might think that sales motivation is too hard to implement, or that your business just is not well suited for a solid sales motivation strategy. Since there are tons of sales motivation techniques out there, you can mold the right one to work for your business to get the numbers you need. Here are a few common types of sales motivation:

Sales Motivation Videos

There are thousands of people out there who can reach into everyone’s heart and mind to get them inspired and motivated. Fortunately for all of us, many of them have shared their stories on YouTube. A motivational video can turn a room full of sleepy salespeople on a Monday morning into an excited group that wants to make the most out of that workday. Videos get your team thinking about their own dreams, making them all feel like they can reach their goals.

A lot of these videos do that in only a few minutes. You can bring the wisdom of successful people from any field right into the office without spending a dime just by showing your team a motivational video. Whether you are looking for specific sales motivation or just higher energy in general, the internet has more than enough options out there.

Motivational Sales Speech

Whenever a member of your team consistently reaches and exceeds their goals, you have a clear sales leader on your hands. Having that kind of success with you is too much of a goldmine not to tap into once in a while. When your sales leaders give motivational sales speeches, they remind your crew that the goals put in front of them are reachable. They can share advice and share their energy.

Sales leaders are on top because of their enthusiasm, and something like a simple speech can turn that enthusiasm into contagious energy. A quick motivational sales speech before your team hits the field results in more targets reached. Targets reached are motivators by themselves. Sales motivation can come from within your own team, or you can reach out to an external speaker for a little extra help.

Motivational Speakers


sales team motivational speaker

Sometimes you need a little bit more than a teammate or a video to get your sales team inspired. In that case, motivational speakers are a great way to spark energy and excitement. These people are professionals: they get your crew motivated because that is what they do. It is hard to sit through a motivational speech given by a true professional without feeling at least a little bit inspired.

Having a professional speaker with sales experience reminds your team what sales success looks and feels like. Sales motivation can best be achieved by bringing the energy you want your crew to emit directly into the office. Before finding a speaker, try to look at any videos they have online and see if their vibe is the one you want to go for.

Motivational Sales Stories

Whenever you hear a teammate getting excited about cracking a particularly tough nut and making a sale, capitalize on that energy. Sales are full of rejection, but it is also full of success. Allow and encourage your teammates to share those successful sales stories with each other. Their moments of triumph remind everyone not to give up so long as success is somewhere on the table.

Motivational Sales Articles

Another great way to maintain team morale on a daily basis is to share motivational sales articles with them. It helps remind them that success is out there, and articles often contain valuable information that can teach your team a new technique to close a deal. Articles are a cheap and effective way to motivate your team.

Articles also encourage engagement and allow you to check up on any team members who might be struggling with staying interested. If a team member consistently blows off reading an article, it can be a clear sign that they are losing interest and need help getting back on track.

Motivational Emails

Sometimes you need to step up and personally get involved in motivating your team, even if you are short on time. A motivational email to your sales team reminds everyone that you are there and focused, and you care about their success. They do not take long to write and remind your sales team that you care about their performance. Send out an email daily or weekly without taking too much time away from your other duties. No matter where you are, you can always reach out and remind your sales team you are with them.

Other Proven Sales Motivation Methods

Other proven sales motivation methods include meetings at key points in the week. On a Monday morning, a sales team might feel overwhelmed with their whole week’s target still in front of them yet to be reached. A nice motivational session keeps your crew from just trying to survive the workweek and gets them focused on the work in front of them.

Hold another motivational session on Tuesday. Share success stories from the previous day and give positive feedback whenever the team is on the right track. Motivating your team in the morning before they hit the field or start making calls is the best way to get them ready for the day. Sprinkle in a little bit of motivation on a daily basis and your team will stay fired up. Daily sessions also allow you to address any new problems or concerns your team has so you can nip them in the bud.

End of Month Sales Motivation

At the end of the month, remind everyone how proud you are of those that reached their goals. Reveling in the successes of your team means they revel in it too. You undoubtedly set goals for your team and whenever they reach them, congratulate them to keep them motivated.

When they are riding that wave of success, capitalize it by showing them the plan for the following month, whether the goal is the same or higher. It helps remind them how far they have come since the beginning of the month and gets them ready to keep that momentum going into the next one.

Summary: Sales Motivation Tips and Quotes

Sales motivation is integral to the success of your business. Getting your team focused and excited about their own success generates the results you need. Make sure you always give positive feedback whenever a team member achieves their goal or cracks a tough case. Share stories of success, whether it be from professionals in and out of the sales field, or even amongst your own team.

A little daily sales team motivation gets everybody excited and confident, which means more sales for your business. Staying on top of your sales team’s motivation means taking the time to either be there in person for the occasional motivational meeting, or by sending emails between meetings. When in doubt, never forget the effect of a good old-fashioned motivational quote.

“All our dreams can come true, if we have the courage to pursue them.” – Walt Disney

“It’s hard to beat a person who never gives up.” – Babe Ruth

“Hold the vision, trust the process.” – Unknown

“Some people want it to happen, some wish it would happen, others make it happen.” – Michael Jordan

“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.” – Bruce Lee

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