How Buzzwords, Lingo, And Jargon Make You Appear Less Competent And Forgettable
Buzzwords, jargon, and lingo are meaningless concepts to your customers. They describe nothing concrete. For example, when someone says “synergy” (*shudder*) what do you even picture in your head? More importantly, what do you think your prospect is picturing in your head? You have no idea. Use words that are concrete and more visual to …