customer equity

3 Components of Customer Equity and Their Importance

3 Components of Customer Equity and Their Importance

Never underestimate the value of a customer. To stay ahead of your competitors and survive in the world of business, understand the 3 components of customer equity.  What is Customer Equity? Customer equity is the sum of discounted lifetime values of a business’s customer. In other words, it is the potential profit a business stands … Read more