Key Performance Indicators

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Key Performance Indicators, Channel Alignment, and Lead Generation

Key Performance Indicators (KPIs) are used for measuring departmental performance within a company. The goal of KPIs is continual improvement. The subtle danger of KPIs is that they can lead us to prioritize efficiency over the effectiveness and short-term objectives over the long term. A Police Chief told his officers to prioritize burglaries of multiple-occupancy households because …

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