organizational goals


What is your company’s purpose?

You see them everywhere. Customer-centric aspirations that feel nice.  Dang. That sounds like a nice place to do business with. They seem nice. I bet they’re nice.  Nice.  I call shenanigans.  Hear me out.  If a company’s purpose is to serve customers at the highest level, then how do they do that? If you’re like …

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What is a SMARTER Vision for your company?

My friend Aaron had just tanked his plumbing business. He was sleeping on his mom’s couch with his little boy, freshly divorced. He had no money, no prospects, and even owed a bunch of people either money or time.  But Aaron wasn’t a quitter. Aaron asked his sister for help to pay for his plumbing …

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