Top 17 B2B Companies 2021

Top B2B Companies 2021

Business growth has been dependent on online integration for some time. For companies of all sizes, adopting an e-commerce strategy is fundamental to thriving in the future of online shopping.

The moving parts involved in online business can be overwhelming. This is especially true for B2B companies trying to target customers, optimize website functionality and cohesively integrate social media. Effective strategies rarely make themselves obvious among the numerous possibilities.

Competition is a valuable resource when undertaking new ventures, particularly when you start to build a web presence. Templates for B2B success online can be found in industry leaders and innovators among your peers. With the diverse challenges B2B brands face in creating efficiency and managing growth, these roadmaps offer clear guidance. Business managers can follow B2B examples to build their own solutions.

With an effective e-commerce solution, you can capitalize on opportunities and overcome business challenges, facilitating development in meaningful ways:

  • Establishing an online B2B company presence quickly.
  • Being responsive to the demands of the modern B2B buyer.
  • Expand your customer base and grow revenue.

17 Business to Business Examples to Follow

17 Business-to-Business Examples to Follow

The best business-to-business examples for inspiration and direction come from immediate competitors and thought leaders in your industry. This business-to-business company list is curated from leaders in business innovation, household names that built frameworks for long-term success. Business leaders in any industry can take cues from their creativity to build a better customer experience.


Virtual communication has surged in popularity and necessity for consumers and businesses in the past year. Zoom and Google Meets have earned attention recently but Skype was the original innovator in online communication.

Skype provides free video conferencing through P2P technology, connecting individuals and businesses from all over the world. Microsoft optimized Skype for businesses, giving B2B companies and clients a digital meeting space to facilitate transactions and presentations. Their services make marketing easy and influential. Microsoft is also taking components that worked for Skype and applying them to their newer offering, Microsoft Teams.


As Skype was an innovator in face-to-face communication, Kickstarter brought crowd-funding to mainstream society. Kickstarter created a platform for creative professionals to acquire support and the resources needed to build their business.

Kickstarter, like many businesses, markets the success of the businesses it hosts. But Kickstarter is unique in that success is the product and they use deft storytelling to push that product. The stories of their users’ growth is inspirational for entrepreneurs and their backers. They build relationships between strangers, creating a feeling of investment even when “backers” are not guaranteed any ROI.

In terms of business-to-business advertising, Kickstarter’s story-focused approach was the most sensible for a relatively new industry. Their ability to showcase entrepreneurial journeys continues to attract more users, as it issues confidence, support and connection.


Foresight built DataDog into one of the more notable B2B firms since its creation in 2010. With an understanding of the potential for cloud computing, DataDog began creating business-to-business products for cloud monitoring.

As cloud computing took off, major corporations like Amazon and Google began developing cloud storage services. Rather than compete with these industry giants, DataDog offered monitoring and analytics to enhance the use of their systems.

DataDog products benefit B2B organizations by offering a wide range of flexible services. Their tools allow users to monitor their cloud infrastructure and application performance through an intuitive dashboard. With a variety of tools, they can pull and upsell customers on subscriptions, giving users limitless customization options.

Unity Technologies

Starting as a gaming engine, Unity Technologies offered a business-to-business service that helped developers easily render 3D visualizations. Their technology is fueling major advancements in virtual gaming, making culture-defining games like Pokemon Go a reality.

The possibilities for 3D applications extend far beyond gaming. Unity realized this and created tools for use in automotive, manufacturing, architecture, film and countless other industries. 

Unity’s technology is continuing to find new realms to affect. Major companies like Google and Apple are beginning to lean on their industry-leading AR and VR tech. As they expand, Unity also manages a growing community of members. Users share experiences and support each other to get the most out of their services.


The SaaS platform Medallia created has garnered serious attention and numerous industry awards. Their business-to-business service gives companies an understanding of their user and employee experience.

Medallia created a suite of services for B2C and B2B companies to optimize the customer experience. The feedback their systems provide allows companies to increase conversion, turn detractors into buyers and reduce churn. Medallia can take raw data and turn it into business insights, delivered in real-time to make adjustments and capture opportunities.

Medallia’s software draws feedback at all customer touchpoints, including email, social media, websites and apps. They inject the customer voice into practice, allowing business leaders to make smarter, responsive decisions.

IHS Markit Digital

Like Medallia, IHS Markit Digital sells intelligence and insight for various industries, including finance and energy. They base their success on a balance of cutting-edge technology and expert analysis. IHS gives users comprehensive, accurate reporting packaged in a straightforward manner.

IHS Markit Digital empowers their B2B clients to make informed decisions with confidence. They can analyze virtually any goals-oriented data and relay it through its vast network of industry experts to produce digestible advice. Its advanced analytics help businesses make sense of complicated markets, adopt innovation and reduce risk.


B2B companies need to future-proof their operations and Docusign’s entire being is founded on that principle. Docusign’s digital transaction services help businesses transition to digital from traditional paper processes. With digital adoption being a necessity for all businesses, Docusign has set itself up for long-term sustainability.

Docusign is an excellent B2B marketing example because of its focus on saving time, money and effort for clients. Docusign’s esignature and contract solutions provide detailed data that was previously unavailable or difficult to organize. It creates efficiencies on the back and front end, impacting business growth and simplifying the customer experience.


The B2B organization MongoDB is a document database for developers and cloud-based applications. It is favorable across a wide variety of industries and business sizes due to its flexibility and scalability.

Much of Mongo DB’s popularity lies in its ease-of-use and broad application. The query language is easy to digest and basic installation takes little time. The innovative system produces faster, more reliable data management. At the same time, productive tools and thorough documentation in an open-source format offer a better developer experience.

As businesses large and small build their brands online, the usability and customization of MongoDB will be highly valuable. The ability to meet demands and earn the trust of a wider array of companies makes their model one of the better B2B business ideas.


Atlassian equips development and project management teams with software tools to plan and execute projects. Their flagship product, Jira, manages and improves workflow for developers. It gives teams the ability to prioritize tasks, define roles and track issues. Through comprehensive planning and real-time reporting in an interactive dashboard, Jira ensures teams release products confidently and on time.

Business-to-business products from Atlassian are versatile enough to meet the most unique needs. Atlassian attracts users with the freedom it provides. Users can build customized workflows, make use of thousands of add-ons and integrate the software with other tools seamlessly.


ServiceNow offers scalable and easy-to-use workflow management tools for enterprise businesses. Creating contextual workflows is simple and leads to efficient, automated business processes. For B2B companies with complex customer service situations, the speed-to-resolution ServiceNow offers significantly affects the quality of customer relationships.

As workforce changes arise and customer service expectations increase, ServiceNow provides the resources to proactively meet challenges. The IT and operational efficiencies they create save clients money and allow them to maintain continuity.


Upwork has positioned itself as the premier supplier of freelance services in the gig economy. Freelance platforms carry stigmas among freelancers but Upwork’s expanding job boards continue to attract quality professionals looking for work.

Security features are a major selling point for serious professionals and the companies who hire them. The guaranteed pay structure of the service offsets concerns over fees for users, helping Upwork’s bottom line. Plus, the review and referral service allows freelancers to build their personal brands and land higher-paying gigs.


Slack stands as one of the best examples of B2B startup success, exploding onto the scene in 2013. It was initially conceptualized for the video game market, But, it quickly turned into the preferred email replacement for thousands of companies worldwide. The team communication platform brought in over $1 billion in its first year. 

Slack created an all-in-one user experience, replacing messaging, file-sharing and email services. Centralized communications paired with a transparent record of conversations across departments revolutionized how teams collaborated.


A great B2B marketing example, Mailchimp helps small businesses build audiences and grow in online spaces. Their straightforward website offers email marketing software and expanded customer management tools.

Mailchimp has been able to surpass many of the powerhouses like ConstantContact through their understanding of small business needs. By making their brand approachable, their services accessible through freemiums and their customers feel valued, MailChimp found success. They stand as a perfect example of B2B companies winning through a customer-centric model.


CRM software is one of the most important investments a growing business can make. The creators of Salesforce set out to develop one of the most functional and scalable SaaS CRM products for B2B companies. The exhaustive catalog of tools allows their clients to customize the service for their business on a common platform.

Salesforce took the guesswork out of managing marketing, CRM and analytics with intuitive programs. They offer one-of-a-kind features for sales teams and marketers in creating workflows and managing customer engagement. Their usable interfaces are backed by a library of helpful resources to guide their clients through their systems.


LinkedIn cornered the market on professional social networking with one of the best B2B sites. The website developers carefully curated its early adopters to bring reputability and company followings to their service. Their strategic marketing toward venture capitalists and entrepreneurs quickly established their brand as the go-to resource for advancing careers.

B2B companies need to find champions on the customer side to help sell and develop their products. LinkedIn found the perfect formula to build off that principle. By staying responsive to the needs of target investors and recruiters, LinkedIn brought high-value collections of companies on board.

LinkedIn, like Upwork, benefits from the effect of a growing customer base perpetuating itself. As they hosted more qualified jobseekers and high-profile organizations, they cemented their status.


Qualtrics is a user-friendly data collection tool for B2B companies of all sizes. Their initial survey offerings have since broadened into product development and business-to-business advertising tools.

Understanding rich analytics is confusing and building usable surveys is challenging for many B2B companies. Qualtrics does the heavy lifting in most arenas, guiding users to building more revelatory surveys and evaluating responses. Their ability to interpret, sort and communicate the meaning of advanced analytics makes for a more streamlined experience.


Leaders in many B2B industries list Hootsuite as one of the most essential services for managing marketing. Social media managers have a lot on their plate. Hootsuite provides major relief in optimizing scheduling and monitoring accounts.

B2B companies are defining their value in offering analytics as a business-to-business service. With Hootsuite, social media managers can monitor and gain insights into account performance over time. They can go a step further by adding extensions, customer service functionality and team communication services. They package this in a simple yet comprehensive dashboard, bringing all of their tools into one place.


Successful B2B companies can be a guidepost for a business ready for the next stage of growth. Sources of inspiration are unlimited. Lessons can be learned from almost any B2B vendors that have emerged as market leaders

When you find your definition of success, the Selling Revolution will help you complete your journey to actualization. Our experts can build efficiency and impact into marketing, sales practices and even how you hire. If you are ready to meet the challenges of modern business, start the conversation with the Selling Revolution today.