Generating leads is the lifeblood for any home service business, but it is also the very thing that home services companies find the most challenging to accomplish.
A study from Hubspot found that 78 percent of business owners say generating leads is their biggest challenge.
This is because potential customers are inundated with marketing messages from all angles, making it hard to stand out. With so much competition, it’s tough for companies to get their message across and attract potential customers.
Additionally, the buying process has changed dramatically in recent years. Buyers are no longer willing to jump through hoops to purchase a product or service — they want everything to be as easy and convenient as possible.
Even though home service lead generation is a challenge for companies, it’s still an important process. In fact, according to recent studies, 61 percent of businesses say that generating leads is their top priority.
Without quality home service leads, home service companies cannot survive. There are many different ways to go about generating more leads, and not all of them are equally effective.
Luckily, in the home service industry, the target market hasn’t changed much. However, that doesn’t mean engaging them is easy.
So, where do we find our home service leads? How do we convince them to take action? All your answers will be right here in this very article, so stay tuned!
How Do You Find the Right Lead Generation Services For Your Home Improvement Business?
There are a lot of different types of lead generation services out there, so it can be overwhelming to know which ones to invest in.
Many include but are not limited to:
- Paid search engine optimization (SEO) services to help your website rank higher in search engine results pages (SERPs).
- Pay-per-click (PPC) advertising, which can drive traffic to your site immediately but can be expensive if not managed well.
- Email marketing services to create and send opt-in email campaigns to potential customers.
- Social media marketing services to help you build a following and engage with potential customers on social media platforms.
- Offline lead generation activities like trade shows, direct mail, and telemarketing.
The bottom line is that there are a lot of different types of lead generation services out there, so it’s important to do your research to find the best one for your business.
Here are a few tips on how to find the right lead generation services for your home improvement business:
- Do your research: It’s important to know what different types of contractor lead services are out there and what each one offers. This way, you can make an informed decision about which ones will work best for your business.
- Consider your budget: Not all lead generation services are created equal – some are more expensive than others. Make sure you take your budget into account when deciding which services to invest in.
- Choose wisely: Not all leads are created equal, so it’s important to choose the right home service leads for your business. Talk to the team at the lead generation service about their process for qualifying leads and make sure they fit your business’s needs.
- Stay connected: Once you start using a lead generation service, be sure to stay in touch with the team. This way, you can ensure that you’re getting the most out of the service and that the home service leads are still high quality.
Lead generation services generally fall under two categories. They can either be a lead distribution system or a platform where you can find lead sources.
The Lead Distribution System
Lead distribution systems are used to efficiently deliver home service leads to agents. They can be used with or without dialers and can be customized to fit the needs of any business.
The lead distribution system will take all of the leads that it receives and will evenly distribute them to all of the agents that are connected to it. This ensures that each agent has an equal chance of receiving a lead, which helps to prevent any individual agent from becoming overloaded with home service leads.
The lead distribution system categorizes leads into two types: shared leads and exclusive leads.
- Shared leads
A shared lead is a lead that is sent to more than one agent. This type of lead allows agents to work together to try and close the deal.For example, if a company wants to sell its products in multiple states, it might use a shared lead. The lead would be sent to agents in each state. This way, the agents can work together to try and close the deal. - Exclusive leadsAn exclusive lead is a lead that is only sent to one agent. This type of lead is typically used when there is only one agent that is qualified to work with the lead.For instance, if you are a home services company, you may want to use an exclusive lead to ensure that the lead is only sent to the agent who is most likely to convert it into a sale.
Are you in need of home service leads?
At Selling Revolution we specialize in helping home service companies exponentially boost their lead generation. Whether it’s contractor leads, home improvement leads, home remodeling leads and more.
Lead Sources
Lead sources are platforms, resources or tools that home service companies can use to find and attract leads for their business. They can be a great way to get new customers, but they can also be expensive.
Lead sources work by providing your company with a list of potential customers who may be interested in your services.
Your company then contacts these potential customers and tries to sell them on their services, or the potential customers contacts you if they are interested in what you have to offer.
Lead distribution systems are different from lead sources in that they provide you with leads that have already been qualified. This means that the customer has already expressed an interest in the company’s services and is likely to buy them. With lead sources, you are sifting through a pool of potential leads without the guarantee of their interest.
There are two types of lead sources: organic sources and paid sources.
Organic Sources
Organic lead sources are free and generate leads by naturally attracting people who have become interested in your services.
This happens when customers conduct online searches or use online directories to find solutions and come across your content. This could be blogs, articles, SEO, social media posts and email campaigns.
Unlike paid leads, organic leads are not advertising or marketing messages that have been pushed on to potential customers. Instead, they are people who have discovered your company through a third-party source and decide to do business with you.
All you need to do is create high-quality content that will attract attention from potential customers. Additionally, organic leads are more likely to convert into customers than paid leads, so they can be a very cost-effective way to grow your business.
Paid Sources
Paid lead sources are a valuable marketing tool for businesses looking to generate new leads. These sources can provide businesses with high-quality leads that have a higher likelihood of converting into customers.
There are a variety of paid lead sources available, including Google Paid Ads, lead and pay-per-click (PPC) advertising. Choosing the right paid lead source depends on your business’ needs and budget.
Common Types of Home Service Leads
Unlike many other industries with a broader target audience, the home services industry’s market is pretty straightforward.
This simplicity makes it a very attractive industry for entrepreneurs. There are many opportunities to start a home services business with a relatively small investment, and the growth potential is high.
Here are the most common types of home service leads that every business owner in the industry should target.
HVAC Leads
HVAC leads are specifically generated for the purpose of marketing and selling HVAC products and services. This demographic includes homeowners, businesses and property managers who require HVAC installation, replacement or repair services.
HVAC leads can be generated in a variety of ways, but most commonly through online marketing efforts such as search engine optimization (SEO) and paid advertising.
For example, if someone searches for “HVAC repair near me” on Google, the HVAC company’s website may appear as one of the top results.
Another common way to generate leads is through word-of-mouth referrals from current customers. If a customer is happy with the work that was done, they may tell their friends, family or neighbors about it. This can result in new business opportunities for the company.
Regardless of how they are generated, HVAC leads are extremely valuable for home services companies. They can help to grow the business by bringing in new customers and generating sales.
As a result, it is important to make sure that the company’s website and marketing efforts are effective in generating leads.
Home Improvement Leads
Home Improvement LeadsHome improvement sales leads are people who have decided to improve their homes. This can be because they’ve either just bought it, they’ve lived in it for a while and realized that it’s time for an upgrade or they are looking to up the value to sell.
Sales leads for home improvements can be generated through a variety of methods. Some common methods include online searches, referrals from friends or family or online directories.
For example, if you post on an online directory like Homestars.com, potential leads can easily find your profile and connect with you through the website.
Several online directories cater to home improvement leads, including Houzz and HomeAdvisor. These directories allow homeowners to search for contractors and professionals who have been pre-screened and approved.
Whatever the method, leads for home improvements offer a great opportunity for home improvement leads because homeowners are often looking for reliable and experienced professionals to help them with a home project.
Contractor Leads
Contractor leads are homeowners or businesses that ask your home service company for quotes or proposals to determine whether they want to invest in your services.
Unlike home improvement leads, contractor leads require home services that are way more complex and time-consuming than your basic home improvement project. They are also usually a one-time deal, so you can’t rely on repeat clients to get sales.
However, contractors can still generate leads through a variety of other methods; from online advertising to networking with other businesses in your field. But, one of the best ways, like for many other home service leads, is by word-of-mouth.
For example, a past client of yours was very pleased with your contractor’s services. Later down the road their friend, who is now also looking to get contracting done on their home, asks them who did the work. That’s where they recommend your services and just like that, you get a new lead.
Networking and building relationships with other businesses in your industry is also another great way to get leads for contractors. Join online groups and forums, or attend in-person events related to your industry. You never know who you’ll meet and what leads will come from those relationships.
Home Service Leads
Home Service LeadsHome service leads are homeowners and businesses who are looking for professionals to provide services such as home improvement, repairs and renovations.
These people are likely between the ages of 25 and 70+ and have an annual income of at least $75,000.
There are a few different ways to find leads for home services. One way is to use online lead generation platforms such as HomeAdvisor or Angie’s List. These platforms allow you to search for leads based on your service area and specialty.
Angie’s list, for instance, allows you to search for leads based on the type of service you provide, the price range of your services and the zip code where you want to work.
You can also advertise online as any platforms allow you to target homeowners and businesses in your area, or contact local real estate agents and ask if they have any leads for home services. Many times, real estate agents will know of people who are looking for professionals to improve their homes.
No matter how you find leads for your home services company, it’s important to make sure that you are targeting the right people.
Remodeling Leads
Just as the name suggests, remodeling leads are individuals or businesses that are looking to have some work done on their home or office. This can be anything from a small repair job to a complete remodel.
Finding remodeling leads can be a great way to increase your business. However, it’s important to know where to look and how to approach them.
One of the best methods is to use online resources such as classified ads, directories and search engines. Unsurprisingly, another option is word-of-mouth advertising; let people know that you’re a reliable contractor who does quality work.
Classified ads, for example, are a great way to get your name out there. You can place an ad in your local newspaper, or post one on websites like Craigslist or Kijiji. Be sure to include photos of your work, as well as a list of references.
When you contact potential clients, be sure to have a professional attitude and make sure that your rates are competitive. If you can provide a good service at a reasonable price, you’re likely to get more business in the future.
Get Your Home Service Leads, Stress-free
Are you still struggling to get consistent leads for your home services business? You’re not alone. Many businesses face the same challenge when it comes to generating leads.
However, there are solutions. Once you have the right resources and tools to get consistent results, your organic and paid lead sources as well as your customers will do all the marketing and advertising for you. That’s what we call a winning strategy.
Of course, achieving this level of success takes time, effort, and knowledge — which is where we come in.
At Selling Revolution, our team has the experience and expertise necessary to help you achieve sustainable growth in your home services business.
So what are you waiting for?
Book a call with us today and learn more about how we can help you take your company to the next level.