you DIstinctive?

When different isn't enough, you need divergent sales & marketing strategies to accelerate profitable growth. Be distinctive, not just different.  

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Ryan Chute

The Secret Sauce

I
help
small
businesses
become
BIG
brands
at
Wizard
of
Ads®

Powerful Kings and Queens always have a rogue Wizard at their side. A trusted guide trough the trials and tribulations of exponential, profitable growth. I am a Wizard for hire. Let's build your empire.

▶ Listen to this

HOW TO Become a Household Name

The Vault

Uncover the secret formulas and lost first principles that help businesses accelerate profitable growth.

Google is God

Google is God

Google is the dominant force in advertising, but is it God?
Align Your Business with What People Value Most

Align Your Business with What People Value Most

Align your business with consumer values—fair wages, ethical leadership, and transparency—to boost loyalty, profitability, and leadership.
2024 Advertising Trends in HVAC & Home Services: Winners, Losers, and Game-Changing Strategies for 2025

2024 Advertising Trends in HVAC & Home Services: Winners, Losers, and Game-Changing Strategies for 2025

While certain tactics fell flat in home service business marketing, these lessons have illuminated fresh avenues for SMBs to explore in the coming year.
“Oh, But My Company is Different.”

“Oh, But My Company is Different.”

Ready to discover what makes your brand truly distinctive?
Balancing Act: Marketing Strategies for B2B and B2C Success

Balancing Act: Marketing Strategies for B2B and B2C Success

Does your business straddle both B2B and B2C sales? Here’s how to tackle serving two masters simultaneously.
Targeting is the "Only Way" to Advertise

Targeting is the "Only Way" to Advertise

Is mass media a farce? Maybe. Or is there another way to get the right people to do what we hope them to do?
Building a High-Performing Marketing Team

Building a High-Performing Marketing Team

Elevate your leadership skills with expert advice on building high-performance teams as a CEO. Unlock the secrets to maximizing team productivity.
Advertising Doesn’t Affect Me “I am immune to it”

Advertising Doesn’t Affect Me “I am immune to it”

Whether you’re a marketing pro or someone who simply loves a good story, let's peels back the layers on why no one is truly immune to advertising—and why that’s not necessarily a bad thing.
The SEO Myths That Are Killing Your Home Service Business in 2025

The SEO Myths That Are Killing Your Home Service Business in 2025

Today, we’re going to shatter those myths and lay out the true expectations for SEO in 2024 as we head into 2025.
Is Traditional Media Dead? Insights on TV, Radio, and Digital Marketing

Is Traditional Media Dead? Insights on TV, Radio, and Digital Marketing

Some call it offline media, but many question if TV, radio, and billboards are worth the investment.
Core Values or Convenient Beliefs?

Core Values or Convenient Beliefs?

Discover how to align your actions with your core values on our website. Learn how to uphold your values even when faced with challenges.
The Power of Storytelling: Building a compelling brand narrative

The Power of Storytelling: Building a compelling brand narrative

Discover how to captivate your audience and set your business apart through the power of storytelling.
5 Marketing Trends in 2024 to Supercharge Your Small Business

5 Marketing Trends in 2024 to Supercharge Your Small Business

Explore the latest marketing trends and how they can impact small to medium-sized businesses. Based on 30 years of proven experience, providing insights and actionable steps.
The CEO’s guide to branding: Why it matters.

The CEO’s guide to branding: Why it matters.

Explore the importance of branding for CEOs and business leaders and strategies for building and maintaining a strong personal brand, especially in marketing and storytelling.

Residential Home Services

Plumbers, Electricians, HVAC Contractors, Garage Doors, Home Renovation, Pest Control, and more.

Retail & Automotive

Automotive Dealers, Jewelers, Furniture, Appliances, Mattresses, Shutters & Blinds, Flooring, Auto Service Centres, Body Shops, and more.

Professional Services

Health Care, Dental, Accountants, Insurance, Law Firms, Funeral Services, Financial Services, and more.

Beyond marketing.

Friction in your business is slowing your profitable growth.

Become frictionless

I'm writing a book about the 12 actions and behaviors that reduce friction in your business and life! Subscribe here to receive pre-launch updates.

THE frictionless CEO

I'm thinking about ways to reduce friction everyday. I'm inviting you inside my brain to explore this frictionless journey with me.

It gets weird sometimes; even dark. I'm definitely not for everyone.

If you like how I think, though (or just morbidly curious) come aboard the Nautilus and we'll navigate these choppy seas together.  

Ryan Chute