You did not start your business just to survive
YOU ARE HERE TO THRIVE
When you started your company you relied on a high touch, high quality, personalized experience to build your brand. To accelerate growth now you need to do things differently. The things that worked when you were small cannot get you where you want to go next. This means changing HOW you do business and teaching your people how to do it the right way.
Brought to you by the Wizard of Sales®
A Wizard of Ads Partner™
The C.O.R.E Playbook
The C.O.R.E. Playbook was developed by the Wizard of Ads™ Leadership Advisory Team in conjunction with a select group of elite residential home services operators. The C.O.R.E. Playbook is a completely custom treasure map for running your business, designed by master communicators who deeply understand the science of persuasion and behavior.
This isn’t your daddy’s old employee handbook collecting dust on the credenza in his office.
We will explore your deepest held values and beliefs, leveraging your company’s natural strengths, and converting your greatest weaknesses into opportunities to empower your employees to elevate the company’s culture.
The C.O.R.E Playbook applies, documents, and codifies all of the authentic truths you learned in your best practices groups, sales training, and school of hard knocks. But this isn’t just shelf help. Your C.O.R.E. Playbook is built in Trainual, and serve as your complete onboarding, training, and ongoing development learning center for your employees, all without YOU having to lift a finger.
Clear and constructive communication forms the backbone of the C.O.R.E. Playbook. Once we understand where you come from, and how you operate, we can write the principles, policies, procedures, and processes that make you that special kind of awesome.
This information is then codified and documented in your Trainual to capture your authentic everlasting intent in a format that optimizes learning, retention, and recall. Then we set up your automations to onboard new employees and develop existing staff by revisiting important information regularly to maximize a deeper understanding and competence.
There is a science to learning that includes retention, recall, and forgetting. When you understand the science as we do, you can deliver the information your employees need to be extraordinary. But you can't just hit it and quit it if you ever hope for them to remember all the little bits that make you awesome. For that, you need a very specific learning cycle to keep the momentum moving in the same direction.
The C.O.R.E. Playbook on Trainual has been designed to automate a large portion of your onboarding and ongoing training needs for every employee you have in your company at a frequency that avoids forgetting and improves retention and recall.
As you accelerate growth, you will need more human capital. We all WANT more skilled labor, but what you really NEED are skilled people who are an ideal FIT for your company who aren't looking for a job right now and then keep them so happy they never want to leave.
The Wizard of Sales® has developed a comprehensive PROACTIVE recruitment strategy that finds and identifies great employees who aren't searching on job websites.
And part of your attraction is that you pay top dollar for top talent. That means a compensation plan that is WAY MORE than a great paycheck.
The Wizard of Sales® has compensation plans that are based on the psychology of motivation, and how to get extraordinary results from ordinary people.
In the age of digital transparency, it is becoming more and more important to demonstrate trust with your willingness to disclose pricing. This does not mean you have to compromise profitability. It simply means you have to take a more sophisticated approach to pricing and negotiation. The Wizard of Sales® has developed a Hybrid Pricing Model™ for Residential Home Services to allow you to present honestly persuasive pricing that protects profitability.
The Hybrid Pricing Model™ goes hand-in-hand with your inventory choices. Wizard of Sales® zeros in on upsell, cross-sell, and bundling opportunities to elevate conversions, average sales, and incremental gross profits.
The Wizard of Sales® Hybrid Pricing Model™ fits perfectly with a consultive style of selling, discounting, and negotiation that resonates at the kitchen table, helping make it easier for your sellers to sell, and your buyers to buy on the first sit.
Managers often make the mistake of assuming that their employees care about the Goals and KPIs that were created from imaginary assumptions in the boardroom. Worse yet, they impose compensation plans designed with the greatest of care and best of intentions that end up having their employees do horrible things to "make the numbers" despite helping your customer, burning any opportunity for future business.
The Wizard of Sales® will help you reengineer your mindset around Goals and KPIs, shifting the focus to the actions and behaviors necessary to generate the revenue profitably while protecting the long-term relationship goals you have for your clients.
We then codify your performance metrics into the C.O.R.E. Playbook to ensure your managers and employees are crystal clear on how to achieve success daily.
You already know the best practices, benchmark KPIs, and systems to run an effective and profitable company. What you need now is a better way to align your communication and culture into a SINGLE UNIFIED SELLING SYSTEM to consistently exceed your goals.
The last thing you need is another guru braggart, idle opinions, or unhelpful conjecture. What you need now is a proven system for operational excellence steeped in the science of honestly persuasive communication.
The C.O.R.E. Playbook is an implementation tool, not another forgettable training session or dusty shelf help.
The biggest reasons change initiatives fail to implement are poor communication, little or no process, weak follow-through, and a serious lack of urgency. Implementing revolutionary change demands leadership with a deep sense of urgency. We hold your feet to the proverbial fire in good times and bad. The sooner you IMPLEMENT a solid foundation, the sooner you can accelerate meaningful growth.
Think of us as your accountabilibuddy.
Build and implement your complete custom Selling System in 6 months with the C.O.R.E. Playbook.
Regardless of where you are with your business, there is a roadmap to success.
When you know, you know. When you’re ready to take the next step, just book a call.