The Rabbit Hole

The Advantages of Features and Benefits: Why Does It Matter?

Regardless of your industry, no matter what products or services you sell, your marketing campaigns will always branch from three focal points. Fortunately, your competition is doing a terrible job…

Product Attributes: A Guide To A Successful Decision

Customers have it tough. There are an ocean of product options today, and each one has its own set of product attributes. Just take a look at the cereal aisle…

4 Essential Steps in Creating a Product Walkthrough

In the good ol’ days before learning software, you had no choice but to read through stacks and stacks of documentation or have the pleasure of someone standing over your…

10 Proven Upselling Strategies and Techniques

Does your home service business feel like it’s always in survival mode? Are you tired of feeling like you’re just getting by? Or, is your business doing pretty well, but…

Value-Based Pricing: A Beginner’s Guide [2022]

Imagine, you own a Plumbing company, and your sales rep has a conversation with a prospective customer that goes like this: Rep: Hi, I’m here to talk to you about…

Drawbacks of Cross-Selling (And What You Can Do)

As a business in the residential home services industry, finding new customers and increasing revenue will always be job one. Electrical companies find it more difficult to retain regular clients,…

How To Avoid The Pitfalls of Lower Price

Imagine your favorite brand decides to lower the price of one of their most popular products. You’re probably thinking, “I’ll buy it now!” But what if that same brand also…

A Beginner’s Guide to Effective eCommerce Ads

The online world is an expansive place of opportunity and profitability for business owners. We have the power to create targeted, personalized, and interactive ads that are designed to be,…

Markup vs. Margin: Knowing is Half the Battle

When you hear the terms “profit markup” and “profit margin,” you may assume that they are one and the same.  However, there is a big difference between the two, and…

What a Closer Knows a Poser Woes

There are two kinds of salespeople in this world, Closers, and Posers. It’s one thing to dance the dance in the sales arena, but closing is jujitsu.   Sales is the…

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