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18 Marketing Tactics that Truly Work (And How to Optimize Them)

Are your tactics accomplishing the goals of your marketing and advertising strategies? You spend a lot of time, money, and effort promoting your brand, so you deserve the best ROI…

How Buzzwords, Lingo, And Jargon Make You Appear Less Competent And Forgettable

Buzzwords, jargon, and lingo are meaningless concepts to your customers. They describe nothing concrete. For example, when someone says “synergy” (*shudder*) what do you even picture in your head? More…

16 Most Effective Online Marketing Channels Today

Marketing can be an expensive pursuit, so you need to make sure that it delivers a high ROI.  When you don’t plan out where you place your messaging, you won’t…

11 Best Practices in Sales Prospecting

Sales prospecting is a little like prospecting for gold. It’s hard work, and there’s no guarantee of success, but sometimes you stumble on something amazing. However, in a lot of…

Top 22 Creative Marketing Activities And Ideas for any Business

Small business marketing is getting easier thanks to technology. As marketing automation and SaaS services expand, marketers are saving loads of time and effort managing their mix. It can be…

How Sales Training Programs Can Benefit your Team

If you’ve never held a sales position, you might think sales is all about natural charisma. In some ways it is, but what really matters is the salesperson’s skills. The…

Key Performance Indicators, Channel Alignment, and Lead Generation

Key Performance Indicators (KPIs) are used for measuring departmental performance within a company. The goal of KPIs is continual improvement. The subtle danger of KPIs is that they can lead…

10 Best Sales Coaching Tools in 2021 (Software and Educational Resources)

In an age where almost everything a business does nowadays is digital, there’s a need to take a step back to assess how we do things and the impact it…

D7 Lead Finder: Definition, Reviews, and Alternatives

The numbers are in, and it seems lead generation is the big focus for businesses today. Rated as the number one marketing challenge, lead generation has been deemed too critical…

What is a Sales Forecast? (5 Examples)

The sales forecast is the foundation for virtually any business growth opportunity. Increasing sales revenue, reducing costs, creating ROI, and attracting customers and investors are all possible with better, more…

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