The Rabbit Hole

P&L Statement Essentials Every HVAC Contractor Should Know

As an HVAC contractor, ever wonder what a P&L statement is really telling you? You’re not alone. In fact, many small business owners are uncomfortable with this financial statement. A…

A Quick Guide to Read And Understand Financial Statements

As a business owner, one of the most important skills is reading a financial statement. This is an equally essential tool that investors have to guide their investing endeavors. Financial…

How To Build Financial Statements for Home Services

Financial statements is a vital pillar in understanding the health of your business’s finances. It’s important for entrepreneurs to know how to build financial statements because it provides insight into…

Treat Your Job Seekers Like Customers

When we look at it closer, there are not many differences between job seekers and customers. After all, they are both made of people.  Huh? Well, job seekers are not…

A Recruitment Approach That Advertises Company Culture (For Home Services Companies)

Every employee that steps into your business has the potential to be your company’s next game changer. That’s why it’s not only important to hire the best professionals, you also…

Proper Employee Onboarding: The Best Retention Strategy

No company desires employee attrition, especially in a niche with a tight labor market. This is particularly true for skilled workers, like in the residential home services industry. Ideally, you…

How To Avoid Bad Hires – And Its High Energy Cost

Did you know that the average cost of bad hires is $18,000? That amount is almost ⅓ of what a typical residential home service Technicians earns. Sadly, bad hires are…

Surviving vs. Thriving: Buyers and Their Hierarchy of Needs

Yeah but… MY customers are different. This is the most common phrase in a business owners toolbox when looking to explain why the sale wasn’t made. Having had the opportunity…

The Only 3 Things Any Buyer Actually Cares About

Do buyers have buying motivation when looking for a new HVAC system? The answer is yes. More than anything else, buying motives are based on a person’s perceived desires and…

Understanding The Collective Unconscious

Did you know that a clear grasp of the Collective Unconscious theory may be your ticket to sales success? Let me explain. For many years, people have come to terms…

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