The Rabbit Hole

27 Qualifying Questions To Know if You’re the Right Fit for Customers

Qualifying Questions have been a popular litmus test to determine whether a prospect is worth working with or not. Countless businesses engage in qualifying prospects to help weed out those…

Strong Culture vs. Weak Culture [+ Examples]

Imagine you’re in the office, about to head to the water cooler, when you hear shouting. It’s not an argument; it’s a heated discussion about the company’s direction. In fact,…

Good Boss or Bad Boss?

Let’s step into a nightmare. You’re in the kitchen and decide to go for a snack. You are reaching for the cookies when your boss enters the room and says,…

Organizational Culture: 10 Common Myths and Facts

The importance of culture in business is no longer an avenue for discussion. Every business in existence perfectly accepts and understands that organizational culture is a critical pillar of its…

3 Touch Points Of Business (Story, Culture, & Experience)

The entire whirlpool of a business’s existence can be expressed into three touch points or points of reference: Their story — what they say  Their company culture — who they…

How To Close More Sales Deals (Realistic Approach)

Sales and closing are two independent activities. While some may view closing a deal as the tipping point in the sales process, they’re actually quite different. Even if your demo…

10 Best Questions In Sales (For Clients To Take Action)

Myth: “Why do we even need sales questions? If they need my solutions, they’ll buy.” This would be true if you’re the only business around that has what buyerss need,…

How To Build Sales Confidence (So You Won’t Miss Quota)

Sales confidence is key if you want to hit your quota. But what is sales confidence? And how can you build it, so you’re more effective with customers? Confidence in…

Do You Know What Your Customer Wants?

“What do your customers want?” You may have been in the business long enough and have served customers many times over.  Have you ever once stopped to consider what consumers…

Why Lowering Prices Is Not The Best Strategy

Entrepreneurs who don’t see (or haven’t discovered) the wonders of marketing think that lowering prices is their only competitive advantage. Admittedly, every consumer wants good deals and low prices are…

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