“It’s not how much money you make, but how much money you keep, how hard it works for you, and how many generations you keep it for,” said Robert Kiyosaki.
Kiyosaki is a U.S. businessman who educates fellow businesspeople in finance and other business-related topics.
So why not trust the experts, like Kiyosaki?
Sales courses can be an investment. That’s pretty much always going to be true if you want to find sales training programs that actually work. In other words, sales training courses that will bring you a positive ROI with measurable results.
Think about that quote again. Especially the part that says “…how hard it works for you.”
Is the money you make really working for you? Or is it just sitting there, accumulating without any action to speak of?
When Kiyosaki says “…how many generations you keep it for?” what does that mean?
We like to think that part is referring to something along the lines of:
How are you growing your money? How are you investing it somewhere where it can and will give you some sort of a return?
One more quote to think about here: “What goes around comes around.”
And if you invest your money in sales courses to improve your business, and the skill sets of the people who work in your business, that money will come right back around for you.
That’s a win in anyone’s book.
Are Sales Courses Worth Investing in?
Ah, yes. The age-old question.
Are sales courses worth it? Is it an appropriate and beneficial way to spend your money?
A better way to phrase that question is:
Is my business worth prioritizing its success and long-term growth?
If you answered “no” to that last question, it might be time to rethink what you are doing, or if you are in the right line of work.
But if you answered “yes,” then you cannot argue against sales training platforms being worth every dollar you spend on them.
Don’t believe us yet?
Let’s explore some of the benefits of a solid sales training course right now.
First of all, it is a cost-effective solution when you or your sales team are struggling to bring home the bacon. Online sales training is readily available, and it is more affordable now than it has ever been before.
Second, the right sales courses will allow your sales reps and managers to go beyond the typical, standard product knowledge. You can teach them a good bit about what they will be selling, in-house. But you do not always have the professional training experience (and certainly never the time) to teach them insightful and valuable selling skills that will help you to stand out.
Third, you need to use the same sales language across the board for your company, and especially in your sales and marketing teams. Otherwise, you will find yourself with informational silos throughout your sales department.
Your customers will recognize that too, leaving them with the impression that your team cannot effectively communicate with one another. And it’s only a short step away from your sales team then not being able to effectively communicate with them, as a customer. Sales classes will help you develop that common language.
There are countless other benefits of investing in sales courses, too, like learning new tools and how to optimize them for your team. Or, establishing a better onboarding process for your new hires.
The benefits of finding quality sales courses go on and on.
What Training Is Needed for Sales?
Here’s the thing.
In general, the only kind of required sales training is– well– nothing, right off the bat. At least, not usually.
To be a sales rep, most employers only require that their new hires have a high school diploma.
So when you hire someone new, they may not have gone through any sort of rigorous inside sales training, or crazy good sales training program in the past. That’s yet another reason why you need sales courses for your team: that lack of certification from any team members before you hired them.
Of course, you may have newbie reps who have an online sales certification. And that’s always an added bonus. The reps that have certifications are in high demand these days.
What are some of those certifications?
First, there is the Certified Professional Sales Person (CPSP) certification. The National Association of Sales Professionals offers this one. It is a six-week course that ends with one exam. And every three years, you have to go through at least five continuing education credits to keep this certification.
Then, there is the Certified Inside Sales Professional (CISP) certification. You can get this one through the American Association of Inside Sales Professionals. This consists of 10 virtual classes with a simulated live sales call at the end of the course. You have to recertify yourself every three years.
The problem with certifications like those two, though, is that they do not have your particular company in mind. They do not cater to your business goals, the learning styles of individual reps and managers or to your fluctuating marketplace.
Yet another reason why you need sales courses.
Online Sales Courses That Are Popular Today
Online Sales Courses That Are Popular TodayOne of the best ways to find sales courses that work for your business model is to browse online sales courses that are available.
While you search, you might find free sales training that you are not sure will end up being valuable. You will find countless selling training courses online, like Udemy sales training and other big-name companies.
How are you to know if the ones you find are worth it? What tools should you use to navigate the world of sales courses?
We can help.
That is why we compiled the below list of the top 10 online sales courses, with one for every budget.
You will find, for each one, the link to the course, pricing information, and an overview, where applicable. We also included any other relevant information where possible, like the credibility of the company that offers each sales course.
1. Sales Development Representative – Salesforce
This course currently has almost 12.4 thousand enrolled participants.
The Sales Development Representative training course from Salesforce has plenty of instructors available for the job, with plenty of five-star reviews. (Or close to it, if not an entire five stars.)
You can try it out for free for seven days, but there is also financial aid available if you cannot swing the full price. After your week-long free trial, it costs $49 per month.
There are five courses in this training. If you dedicate five hours a week to learning the content, Salesforce estimates it to take about six months to complete.
This is a beginner-level program, so you do not need any prior experience to sign up or complete the coursework.
Here are the five courses it includes:
- Groundwork for Success in Sales Development
- Foundations for Interviewing with Confidence
- Conversational Selling Playbook for SDRs
- Boosting Productivity through the Tech Stack
- Practical Guide to Navigating Professional Relationships
2. Sales Training: Building Your Sales Career – Hubspot
Close to 17 thousand trainees have already enrolled in this sales course from Hubspot.
Instructor Kyle Jepson, an inbound sales professional, has 4.65 out of five stars as an instructor.
The course itself has 4.7 out of five stars, with over 100 reviews.
You get a certificate after completion, and this one is great for beginners as well. There is financial aid available if you need it, but you get to start for free regardless.
Building Your Sales Career Sales Training from Hubspot is a shorter one, lasting around 10 hours total to complete the program, around two weeks all in all.
In week one, you will learn about Building Your Sales Career. In week two, you will learn about Selling With a Consultative Mindset. That is 25 videos total to earn your certification.
3. Profit Uncovery™ (Part of Selling System™) – Selling Revolution
Here’s a unique one for you.
Here at Selling Revolution, we build Selling Systems™ for home service companies. So you will never have to worry about a cold, distant, and one-size-fits-all approach to selling.
We analyze what you currently have going on, then build from there to get you sales courses that actually work in the long run.
And one of the first parts is our Profit Uncovery™ of your existing Selling System™. Here, we look for any of the issues you are dealing with right now that are slowing down your revenue and profitable growth.
How, though?
We take a look at the following 6 Key Factors™:
- Internal and External Communication
- Sales Processes and Training
- Employee Compensation Models
- Recruitment and Onboarding
- Product and Service Pricing
- Selection and Production
Once we get your Selling System™ up and running, the benefits start to roll in for you. Above all, your salespeople will know how to sell and your buyers will want to buy more than ever before.
Book a call with Selling Revolution today so we can help you build your own Selling System™ to train your salespeople the right way and grow your business to last.
4. Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women – Goldman Sachs
This course has 419 ratings, with 4.6 out of five stars. Pretty decent, right?
More than decent, actually.
There are almost 30 thousand sales professionals who have already enrolled in this training program.
It only takes about four hours to complete, so this is a great course if you do not have all the time in the world right now to train your team.
But we get that you still want quality sales courses, even if you cannot dedicate months of your time to learning the course material.
A big selling point for entrepreneurs looking to further their selling education with sales and marketing courses? It’s free.
In just one week, this marketing and sales course will teach you about:
- The marketing and sales cycle
- Tools and metrics to work in your own business
- How to communicate value to your target audience
5. The Art of Sales: Mastering the Selling Process Specialization – Craig Wortman
Northwestern University offers this course by Craig Wortman.
Financial aid is available here, but you can also access its content for free if you just want to read the material instead of actively participating in the program.
It has almost 25 thousand enrolled students right now.
The four courses in this specialization are as follows:
- Customer Segmentation and Prospecting
- Connecting with Sales Prospects
- Sales Pitch and Closing
- Building a Toolkit for Your Sales Process
6. Close Deals Faster: Sales Workshop – Asher
This course from Asher has all five-star reviews.
And with this workshop, Asher also says you can shorten your sales cycles by 37 percent with 15 proven shortcuts that help you to close sales in way less time.
A lot of the reviewers say the psychological approach to sales that you learn here has been working for them.
Here are the three segments of content you will learn:
- Opening Webinar with an Asher trainer
- Asher Virtual Academy Training Modules (which you will get access to for two weeks, and go over 10 individual skills)
- Closing Webinar and Q&A session (two weeks after the Opening Webinar)
7. SaaS/Software Sales Certification – ValueBased
SaaS is such an evolving business model that you really do need specific sales courses to make it in the industry.
That is why ValueBased has this sales certification program.
Here’s what the training will look like for this one:
- 15 modules
- Workbook, seven exercises, five role-playing scenarios, quick reference guide and an assessment
- Three live, hour-long forums with a certified trainer
- Four live, hour-long coaching sessions from certified coaches
- Option to customize your course
8. Strategic Selling Done Virtually – Revenue Storm
8. Strategy is key in sales, which is why Revenue Storm has this online course.
It lasts 3.5 hours, and it has a 4.7-star cumulative rating right now.
Revenue Storm designed this workshop for:
- Sales reps
- Sales enablement
- Account managers
- Sales leadership and coaches
And here’s what it covers, with their P.R.O.M. framework:
- Presence (to highlight alignment)
- Relationships (trust-building with your customers)
- Outcomes (with a collaborative focus)
- Message (to cut through the chatter and stand out from your competitors)
9. Sales Excellence Suite – Chart Learning Solutions
Chart Learning Solutions earned all five-star ratings with their Sales Excellence Suite training course.
Altogether, this one will take 120 hours to complete, so it’s a bit more extensive than some of the other ones we talked about.
Chart Learning Solutions caters this program to sales reps, support staff, and IT professionals.
This one features two courses: Sales Cycle-Management and Sales Self-Management. Each course has 12 modules. The Sales Self-Management course, for example, features the following:
- Product Knowledge
- Contact Management
- Time Management
- Responsible Initiative
- Coaching and Mentoring
- Career Development
- Problem-Solving
- Ethics
- Stress Management
- Rewards and Recognition
- Critical Thinking
- Project Management
10. Sales Coaching and Leadership – Topline Leadership
This is another course with all five-star reviews, and it is best for corporate group training.
It focuses on proactivity over reactivity, and reports 85 percent of trainees from this course say they feel more competent with their job after going through the training.
Here is some more of what Topline Leadership offers in their workshop:
- Sales coaching skills
- Improving your selling instincts to promote effective sales
- Enforcement of high-quality standards in salespeople
- Sales performance management
- Boosting team morale
- And more
How Will You Succeed With Sales Courses?
Selling Revolution is here for you as you try to navigate your business world.
You can find more custom-fit solutions for your success on our blog and featured media pages.
Book a call with Selling Revolution today so we can help you build your own Selling System™ to train your salespeople the right way and grow your business to last.