A strong and well-developed strategy is essential for the success of any business. Staying focused and achieving your marketing goals can be difficult without a clearly defined strategy. The question is, do you have a CORE strategy? Depending on your answer, a more pressing question awaits you. If you do maintain a CORE Strategy, the …
With the rise of digital marketing and online advertising, direct mail marketing may seem outdated. The turn of the century also initiated the fall of direct mail marketing companies as businesses transitioned to digital tactics. However, research shows that a direct mail marketing strategy remains highly effective in today’s business landscape. Let’s explore this together. …
In today’s competitive business landscape, it feels like a constant battle to get your solutions in front of potential customers. If you’ve ever imagined witnessing your business go viral, we don’t blame you. After all, every entrepreneur’s dream is to be at the forefront of their customers’ minds. And viral marketing sounds like a surefire …
If you need a conversational strategy on your business’ priority list, it’s time to start implementing one. Your customers will thank you for it. The relationships between businesses and customers are changing. In this fast-paced society, consumers expect companies to be uncomplicated and effortless to deal with. Like romantic partnerships, meaningful associations are a product …
Is your company built to last or are you already at the tipping point of decline? I’m not here to scare you, but I wanted to ask. Why, you’re wondering? Well, based on the study by BAI, they found that the average life span of businesses is 10 years. That applies to any business in …
The sales process is an extremely strategic course. From overcoming objections to handling the close, ensuring a successful sale requires covering various bases. So why is it that so many salespeople struggle with this process? In many cases, they don’t have a clear, consistent understanding of the steps involved. Sales success comes down to having …
With the rise of technology, consumers have acquired a more advanced level of smarts in their everyday buying decisions. Instead of their eyes glistening in desire when seeing a new product promotion on TV, ads are met with skepticism. There’s just one problem: as consumers become smart, companies become smarter. Persuasive promotion and marketing have …
Common sense is oftentimes more important than formal education when it comes to business success. This is especially true when it comes to bureaucratic red tape, which can stifle even the most promising business ventures. This is because common sense is not a skill that can be taught in a classroom. It’s something you develop …
Qualifying Questions have been a popular litmus test to determine whether a prospect is worth working with or not. Countless businesses engage in qualifying prospects to help weed out those who aren’t ready and willing to buy your solutions. At the end of the process, qualified prospects who survive are deemed worthy to enter the …
Brand awareness and brand recognition are two vital pillars in acquiring a steady stream of loyal customers. Without a memorable and remarkable brand, you sacrifice visibility which often translates into lower sales and profits. Ask any entrepreneur what they fear most in their business and they’ll focus on tangible aspects like declining revenue. What they …
