Implementation & Accountability

27 Qualifying Questions To Know if You’re the Right Fit for Customers

27 Qualifying Questions To Know if You’re the Right Fit for Customers

Qualifying Questions have been a popular litmus test to determine whether a prospect is worth working with or not. Countless businesses engage in qualifying prospects to help weed out those who aren’t ready and willing to buy your solutions. At the end of the process, qualified prospects who survive are deemed worthy to enter the …

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Brand Recognition or Brand Awareness_

Brand Recognition or Brand Awareness?

Brand awareness and brand recognition are two vital pillars in acquiring a steady stream of loyal customers. Without a memorable and remarkable brand, you sacrifice visibility which often translates into lower sales and profits. Ask any entrepreneur what they fear most in their business and they’ll focus on tangible aspects like declining revenue. What they …

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What Is A Customer’s Willingness to Pay (WTP)_ Example and Definition

What Is A Customer’s Willingness to Pay (WTP)? Example and Definition

A customer’s willingness to pay (WTP) is the maximum amount they’re willing to spend on a product or a service. It’s easier to understand their willingness to pay when we viewed it from one of the macroeconomic’s pillar concepts.  If you’ve ever been to economics class, you probably heard of the law of supply and …

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Empathetic Competent Convenience_ Why Customers Pay A Premium

Empathetic Competent Convenience: Why Customers Pay A Premium

The concept of empathetic competent convenience has been studied at Harvard University for some time now.  When salespeople display warmth (compassionate empathy), they are signalling an earnest intent to help. Competence is showing others that you know what you’re talking about. All that’s left is to deliver your solution in a convenient way, and you …

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Customer Service Experience_ The Reason Customers Pay More

Customer Service Experience: The Reason Customers Pay More

Customer service experience is one of the most critical aspects of your residential home service business. We may think an excellent customer service experience is equally important to all industries, but that’s not the case. The more complex the solution, the more chance for you to disappoint them. Customers judge your customer service experience and …

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The Biggest Problem with Roofing Companies (Service Before Sales)

The Biggest Problem with Roofing Companies (Service Before Sales)

Sales and services are often used interchangeably in residential home service, but there’s a subtle difference between the two concepts. Sales are associated with full-blown home service projects like installing a brand new roof. Service is the repairs, like recaulking the silicone or patching a pesky leak.  It’s valuable for roofing companies to have diversified …

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What are Revenue-Generating Activities (RGAs)_

What are Revenue-Generating Activities (RGAs)?

If no one’s told you before, you’re the only one who can achieve your revenue goals, and revenue-generating activities are the key to your success. The devil is in the busy work that keeps you distracted.  The more time you waste on the hustle and bustle, paper shuffle – on tasks that aren’t producing income …

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Skill Tracking_ Keeping Up with a Rapidly Evolving World

Skill Tracking: Keeping Up with a Rapidly Evolving World

60 percent of HR experts state that skill development is their top priority in 2022. This makes skills tracking more important than it has ever been when running and growing your business. In today’s competitive business world, it is more important than ever to keep track of your skills and allocate your resources wisely.  Tracking …

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How To Measure Client Satisfaction (Before You Leave the House)

How To Measure Client Satisfaction (Before You Leave the House)

Do you dread waking up and discovering half your customers ditched you for your competition? Good, that means you’ll do whatever you can to keep client satisfaction at its peak. You know if you don’t make your clients satisfied, your business will fail.  You wouldn’t think I’d have to say client experience is important in …

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SMARTER Goals Make Your Goals Achievable

SMARTER Goals: Make Your Goals Achievable

What are the best kinds of goals to make? SMARTER goals. SMARTER goals are specific, measurable, attainable, relevant, and time-bound. That means your goals should be achievable and clear, with a defined timeline for completion.  Creating SMARTER goals is a great way to increase the chances to achieve what you want to achieve. By taking …

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