Sometimes businesses get so obsessed with optimizing a product’s functionality that they overlook one equally important aspect — product design. Even if you’re selling benefit-rich and feature-dense solutions, your product design may just be the clincher that decides your customer’s buying decision. Don’t believe me? Let me take your imagination’s hand for a few moments: …
As a business owner, you know that having accurate and up-to-date inventory is essential to running a smooth operation. Neglecting your inventory will result in lost revenue and customer dissatisfaction. This guide provides an overview of best practices for inventory management within your residential HVAC company. By following these tips, you can ensure your team …
Making your mark comes at a cost. The more you want to achieve, the more you have to give. That’s why the best marketing strategists always plan their next best move. If you want to be the best, keep your eye on the prize and be willing to put in the extra effort. To stay …
It’s easy to come up with a new product idea. Heck, a drizzle of cold water in the shower can help you think of 10 things to sell for your business. But that doesn’t mean those ideas will be successful. In reality, thousands of new products are launched worldwide, every single week. Yet only a …
Knowing what makes your company different from your competitors, or better yet, creating the value that distinguishes your business from the Sea of Sameness is the secret to exponential profitable growth. Our most astute residential home service clients all have meaningful differentiators that stand them 600 ft above the competition. I call that your perfectly …
Let’s imagine for a moment that you’re in the market for an air conditioner. You’ve read some reviews online and have a short list of options. Which one should you choose? There are many factors to consider, such as safety, performance, appearance, comfort and convenience features, energy efficiency, durability, (SPACED) and of course, price. All …
Regardless of your industry, no matter what products or services you sell, your marketing campaigns will always branch from three focal points. Fortunately, your competition is doing a terrible job with the third focal point, because most people don’t get far enough down the rabbit hole. Here are the three focal points: What are your …
Customers have it tough. There are an ocean of product options today, and each one has its own set of product attributes. Just take a look at the cereal aisle next time you’re at the grocery store — point proven. In this sea of selection, customers must weigh the pros and cons to make the …
In the good ol’ days before learning software, you had no choice but to read through stacks and stacks of documentation or have the pleasure of someone standing over your shoulder giving step-by-step instructions. #gross As fun as that sounds [dripping sarcasm], it’s not a very efficient way to work these days. It really causes …
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Imagine, you own a Plumbing company, and your sales rep has a conversation with a prospective customer that goes like this: Rep: Hi, I’m here to talk to you about our hot water tanks. Homeowner: Yeah, we’ve been thinking about getting our hot water tank replaced. How much do you charge? Rep: That depends. How …
