Leadership & Culture

core values

What core values matter most?

You want your core values to motivate the actions and behaviors you intended when you opened your business. After an inspiring meeting with the team, you distill all your beliefs down to a clever acronym.  For a few months, you revisit your core values religiously.  Then you get busy. Distracted with the day-to-day. You put …

Read more

mission statement

What is my company’s mission?

You went into business for a reason. It was more than the money. You can make good money working for someone else. Let them take on all the risk and brain damage.  At some point, you felt you could do better if you did it yourself. So you opened up shop and got to work.  …

Read more


What is your company’s purpose?

You see them everywhere. Customer-centric aspirations that feel nice.  Dang. That sounds like a nice place to do business with. They seem nice. I bet they’re nice.  Nice.  I call shenanigans.  Hear me out.  If a company’s purpose is to serve customers at the highest level, then how do they do that? If you’re like …

Read more


What is a SMARTER Vision for your company?

My friend Aaron had just tanked his plumbing business. He was sleeping on his mom’s couch with his little boy, freshly divorced. He had no money, no prospects, and even owed a bunch of people either money or time.  But Aaron wasn’t a quitter. Aaron asked his sister for help to pay for his plumbing …

Read more

Level 5 Leader And The Rest Of The Pack

Level 5 Leader And The Rest Of The Pack

Before we hop on to discuss what a Level 5 leader is, humor me by answering a question first. What makes a great leader? Is it any of the following? Courage to face adversity Business acumen and knowledge Unrivaled expertise Organizational skills Charisma and leadership Perhaps you answered, “all of the above”. After all, great …

Read more

Good Boss or Bad Boss

Good Boss or Bad Boss?

Let’s step into a nightmare. You’re in the kitchen and decide to go for a snack. You are reaching for the cookies when your boss enters the room and says, “Don’t eat those. They’re for the staff meeting.” Your boss quietly but quickly turns around and leaves the room. You stick your hand into the …

Read more

CORE Principles

How CORE Principles Shape Your Ultimate Success

CORE Principles are universal truths founded on a proven pattern of success. This means you can’t bring all of your employees into a room and shout out what you think makes you successful and hope it works. The exact same mistake is made when using psychometrics tools to select employees. DiSC® profiles, for example, are …

Read more

Toxic Work Culture What are the Signs

Toxic Work Culture: What are the Signs?

According to Freshbooks, we spend about a third of our lives at work. Naturally, your employees should be punching in every day expecting encouragement and growth. A proverbial home away from home. But for many business owners, the work environment they provide is the stark opposite.  Instead of warm milk and fresh cookies, you’re serving …

Read more

Leadership and Culture Catalysts for Sustainable Success

Leadership and Culture: Catalysts for Sustainable Success

Your branding strategy can be as powerful as Thor’s hammer, but it is nothing without a thriving company culture. The most established companies can be toppled when their culture is weak, and the most innovative startups can fizzle out if they don’t have a clear brand identity.  Together, both elements need to fill the bill …

Read more

5 Reasons Why Entrepreneur Should be Servant Leaders

5 Reasons Why Entrepreneurs Should be Servant Leaders

When we think of great leaders, we think of people like Abraham Lincoln, Mahatma Gandhi, and Nelson Mandela. But what made these leaders so great? Was it their charisma? Their vision? Their ability to inspire others? “He knew how to lead by listening and teaching.” — Erwin C. Hargrove. A professor of political science at …

Read more