Everything good on earth exists on a plane of duality. The existence of all things good and pleasurable are meaningless without life’s trials and tribulations. Duality permeates everything, even business. One of an entrepreneurs’ most significant dualities is the choice between freedom and responsibility. Should you establish a company culture centered on commitment? Or should …
If you’re still hung up on merely satisfying customers, you’re making a colossal error. Don’t get me wrong. Keeping customers happy is necessary, but more is needed to win your market successfully. With the increasing number of competitors and a challenging market to crack, businesses are beginning to focus more on customer engagement. Companies transcend …
A great customer journey relies heavily on how a business manages a customer’s “moment of truth.” Coined by Jan Carlzon in the 1980s, the moments of truth concept paved the way to a better understanding of the customer experience. In any business, the customer is always right. Any company’s top priority is providing them with …
Newsflash: Most HVAC companies will go through positive growth in the coming years. Take note — most. That means not all and only the best HVAC companies will remain to reap future profits. I’ll explain why in an instant. The HVAC industry is one of the fastest-growing and most lucrative sectors in the U.S. Statistics …
Here’s the thing. While we agree that salespeople bring in the bulk of revenue, they are not untouchable or immune to criticism. Managing salespeople can sometimes be daunting or overwhelming, especially when dealing with a high-roller over their heads. Despite their success, they must abide by company policies and align with the organization’s goals. Leading …
If you Google search “how to be a good salesperson?” you will be bombarded with generic tips bearing false promises. Here’s the thing. Being a successful salesperson is more than a set of dos and don’ts. Sales is not a job title; it’s an identity. Even people outside the sales field can become great salespeople …
With the rise of digital marketing tools, direct mail marketing may seem like a thing of the past. I mean, when was the last time you checked your physical mailbox and found something that caught your attention? However, I’d like to challenge you to wait to count direct mail out. Though there are more popular …
A successful transaction between a buyer and a seller is not the end — it’s a means to an end. Let me explain. Whenever a business attempts to pitch a product or service to a customer, they also sell a potential relationship. For all industries, especially residential home services, that relationship is priceless. You want …
Do you think 21st-century businesses would fare well in this time if they adhered to obsolete marketing strategies and principles? The business landscape is changing, and marketing must change, too. Holistic marketing is one of the most revolutionary marketing strategies for businesses in the 21st century. The whole concept aims to extend the marketing endeavor …
Every good business prepares a strategic roadmap that outlines its key marketing activities and initiatives, called a marketing plan. If you don’t have one in your residential home service business, I highly encourage you to make one. But like other endeavors, businesses also face a wide variety of marketing threats that often come from outside …
