“A person who is doing well is one who’s making lots of money. But a person who is doing good is making the world a better place. If you were forced to choose between the two, would you choose to do well, or to do good?” — Roy H. Williams As a leader in your …
One of the greatest challenges in sales is overcoming objections. What most salespeople struggle with is how to interpret the stalls, lies, and misdirection prospects use to get out of having to commit to a sale today. The reality is if a prospect objects in some manner they will not buy, and that is their …
Your body has three immune systems, the most powerful being the one that rejects foreign tissue. That intruder cell has made its way into your body, and your immune system sings a battle cry: “This is not like me, and I am not like it!” and works to eliminate it. Much like your immune system, …
Sales and marketing are two departments that to us, can appear as if they’ve morphed into one giant machine. After all, both departments need to be collaborative to be a united front in order to succeed in achieving organizational goals. This can cause many people in the industry to have a muddled idea of the …
If you want to be successful in sales, you must take the time to understand your buyers. Your buyers are the experts in their own business, and they know what they need to be successful. A study from Salesforce found that 84 percent of business buyers have a higher chance of buying from sales reps …
Selling services online is pretty similar to selling products online. Just like with products, you can have a shopping site for your services, or your webpage can be a way to showcase your brand and everything it has to offer. However, even the most beautifully designed website will have little to no web traffic without …
B2B selling is a challenging and complex process that requires a well-defined sales strategy. Unlike selling your average customer, you are selling to another business. With this, you need to understand the buying process of your customer, as well as what motivates them. Who are the decision-makers? What is their budget? What is their timeline? …
When selling a product, the benefits are clear and easy to understand. When you see an ad for a coffee maker, the ad will likely list the benefits of owning the coffee maker, such as how it can make your morning routine easier. It’s a product with clear benefits, and the selling is easy. Customers …
In today’s busy world, consumers crave convenience more than ever. People are always looking to find new ways to get things done quicker, cheaper and more efficiently. This has resulted in a jump in demand for specialty services operated by providers who are professionals at their craft which, in turn, has spawned an influx of …
Since the impact of COVID-19, the home services market has skyrocketed in demand. Homes are no longer simply seen as a financial asset, they are now the hub of not only our personal lives but professional ones as well. The pandemic has forced people to change the way they think about their homes, how they …
