Working mom Wanda, Bachelor Bryce, Student Suzie, Technology Tom. What do these all have in common? They are buyer personas. Defining buyer personas is one of the most important steps in developing a buyer-centric content strategy. By taking the time to develop detailed buyer personas, you can ensure that all of your content is relevant …
Without profit, businesses will struggle to operate, and they certainly won’t grow. One of the biggest reasons why companies leak profit is because they don’t have high-quality sales leads. Instead, they are plagued by low-quality leads that are draining them of resources without contributing to their revenue stream. That means lowered profitability. If you aren’t …
You’re on a pro sports team. Scratch that. You’re on a highschool sports team. Ten minutes before your game, your coach says “Alright, cool. You’re all here. Now go out there and… just… you know, play the game! Win! Rah-rah!” When you go out to… you know, play the game, what happens? With all that …
Selling ain’t easy. That’s what they say, at least. But what do “they” know? Folks who say things like that often leave the impression of jaded old salespeople. Even if they own or work for a startup. More than that, folks who say things like that? They aren’t using sales strategies for startups to their …
Do you prefer fast food when you want an impressive meal? Is that what comes to your mind when you want a perfect filet mignon? No. Fast food is great when you have a quick lunch break and need to buy a lot of burgers for your office staff. You can drive up to the …
You know how vital quality leads are for your business. There’s no getting around it. You may be in the corporate world or you may own and operate a small business. But sales is a competitive industry, bottom line. How are you to stand out from your competition? How are you to justify your budget …
So you run a business with employees, naturally. With that business comes business strategies. But who is supposed to carry out your strategies? Who is supposed to use the strategies you put in place to increase sales for your business? Why, your employees, of course. At the end of the day, putting your implemented process …
It’s all about money when it comes to building sales. That’s everyone’s first thought: generating more revenue. But how are you supposed to get more cash flow? What is behind the scenes? It is common for vendors to segment and profile a vendor distributor, for example. They only have revenue performance in mind. They do …
A large business, a small business, a mid-size one. They all seem different at the outset. At the same time, they have something in common. No matter what kind of business you are a part of, you all want to sell your products with successful marketing efforts. But sometimes, you don’t want to have to …
If you are a business owner, it’s hard to get away from work and go on vacation. Regardless, you’ve probably gone on vacation to the beach somewhere at some point. And that beach probably had a boardwalk. Let’s go back to that time. You’re walking down the boardwalk late in the evening. The shops are …
