why we buy

Have you ever wondered why we buy the things we buy? For a society of consumers, it’s easy to presume that we must have an answer to this simple marvel. However, that is rarely the case. We believe things for practical and functional reasons, but we’ve also purchased meaningless stuff more often than we should. …

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“Why do we buy?“ It’s a question that has baffled philosophers, marketing experts, and psychologists for centuries. Martin Lindstrom also seeks to answer this question in his book “Buyology: Truth and Lies About Why We Buy.” Humor me for a while. Let’s re-enact the scene in Matrix when Neo met Morphius for the first time …

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