conversion rate optimization

Conversion Rate Optimization (CRO)_ How To Optimize Your Website

Conversion Rate Optimization (CRO): How to Optimize Your Website?

What is Conversion Rate Optimization? The path your buyer takes to you is their journey. Or as it is often called, their sales funnel.  This funnel or path has multiple stages, and at each stage, some potential buyers will drop off, while others will continue on to the next stage, inching closer to making a …

Read more

Conversion Rate Optimization CRO The Beginners Guide

Conversion Rate Optimization (CRO): The Beginner’s Guide

A steady source of new customers allows a business to grow. Many businesses use marketing materials to attract these new customers and increase revenue. However, not all sales leads become sales prospects.  The conversion rate measures the effectiveness of a marketing campaign by finding the percentage of leads who buy the product. Businesses can improve …

Read more