Recruitment & Compensation

What is a Business Value The 7 Principles

What is a Business Value? (The 7 Principles)

People use many different metrics to determine how much a business is worth. Common factors are sales figures, stock prices or other measurable numbers. While these are good, these sorts of numbers only tell part of the story.  Value is more than just a business’s bottom line. In addition to looking at factors like revenue …

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12 Ways to Open a Sales Call Without Getting Hung Up On

12 Ways to Open a Sales Call (Without Getting Hung Up On)

Remember dinner with the family being interrupted by a ringing telephone? You put down your fork, wipe your mouth and pick up the phone. “Hello?” “Hi, I wanted to talk to you about upgrading your cable package…” “Thank you, but please, take me off the list.” Luckily, these meal-disrupting cold-calls seem to have all but …

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How To Create a Sales Pipeline 6 Steps

How To Create a Sales Pipeline [6 Steps]

The sales pipeline is the platform where we measure sales efficiency and sales effectiveness. As visual progressions of the buyer journey, pipelines indicate the various challenges and opportunities in sales cycles. For growing businesses, a well-structured sales pipeline adds consistency and predictability, allowing for continued optimization and, ultimately, more sales. Sales team competency is closely …

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How to Improve Your Outbound Sales

How to Improve Your Outbound Sales (Tips and Strategies)

Like any other industry, sales is subject to changing trends. Outbound sales, sometimes called outbound prospecting, has fallen out of favor in recent years. The focus is primarily on inbound sales now. That doesn’t mean outbound sales aren’t helpful. When attempting to turn a potential customer into a successful conversion, the best strategy is whatever …

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10 Effective Tips for Boosting Your Social Selling Strategy

10 Effective Tips for Boosting Your Social Selling Strategy

Social Selling: How to Unearth Prospects Through Social Media For growing businesses, social selling is firmly established as an essential component in an intelligent sales strategy. As selling platforms, social media channels give sales reps convenient, low-cost and targeted lead generation opportunities. As social media use grows, salespeople will define their networking marketing successes by …

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Writing an Effective Sales Prospecting Email

Writing an Effective Sales Prospecting Email [Templates]

Salespeople need an acute understanding of the difference between a lead and a prospect. While a lead is a raw possibility, a prospect has been qualified and moved into the sales process. This distinction is no more apparent, and no more important, than in your prospecting email.  Your prospecting email is the first impression you …

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Email Outreach How You Should Reach Out in Emails

Email Outreach: How You Should Reach Out in Emails

You have reached out to a prospect and found a mutual connection. Now you are ready to craft your first email. How do you approach this? What should you say? What should you do to make sure you get a response?  Emails can be tricky. You do not want to be too pushy, or the …

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Outbound Prospecting 6 Tips To Fill Your Funnels

Outbound Prospecting: 6 Tips To Fill Your Funnels

Prospecting is the lifeblood of your business. The reason you have a job. The force that drives you to get out of bed in the morning.  Prospecting is vital to your success. But, it’s something that can easily fall by the wayside when you are short on time.   There’s already an insane amount of emails …

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Prospect Marketing When Does a Lead Become a Prospect

Prospect Marketing: When Does a Lead Become a Prospect

Prospect Marketing: When Does a Lead Become a Prospect? The terms “prospects’’ and “leads” are sometimes used interchangeably. After all, they are synonymous with one another, right? Actually, no. Keeping a separate definition of each will create a better understanding of the sales funnel. By discerning leads from prospects, you can adapt your sales strategies …

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Most Effective Sales Prospecting Techniques in 2021

Most Effective Sales Prospecting Techniques in 2021

2021 Most Effective Sales Prospecting Techniques Sales prospecting starts all relationships between businesses and customers. The customer experience during the prospecting process sets the entire stage for how that interaction goes. Making sure your sales teams and sales leaders practice proper prospecting techniques ensures a strong future with that customer. No business can grow without …

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