We want you to imagine two very different words. The first word is “relaxed.” When you think of it, what do you see? You might picture a hot bath with candles and soothing music after a long day. Or your favorite coworker who calms the collective workplace mood during a stressful quarter. The second word …
Say that you made a new friend. This can be back in the day when you were a child or teenager, or a recent event. So you meet your new pal. Say that you spend time together for the first time. Maybe you share a phone call or go out for a meal. After that …
Across the board, every business person knows that sales is a massive overall goal. You want more of them. And sales teams are not the only departments with an important role in driving quality sales. Your marketing department launches social media campaigns and digital marketing efforts with that intention in mind. Your customer service team …
Sales prospecting is a little like prospecting for gold. It’s hard work, and there’s no guarantee of success, but sometimes you stumble on something amazing. However, in a lot of cases, discovering a lead may turn out to be more profitable than finding gold. Defined as the process of having sales representatives attempt to connect …
In an age where almost everything a business does nowadays is digital, there’s a need to take a step back to assess how we do things and the impact it makes, like selling. Selling was more of a one-to-one thing, even door to door. Now everything is digital or by phone, and some businesses never …
People use many different metrics to determine how much a business is worth. Common factors are sales figures, stock prices or other measurable numbers. While these are good, these sorts of numbers only tell part of the story. Value is more than just a business’s bottom line. In addition to looking at factors like revenue …
Remember dinner with the family being interrupted by a ringing telephone? You put down your fork, wipe your mouth and pick up the phone. “Hello?” “Hi, I wanted to talk to you about upgrading your cable package…” “Thank you, but please, take me off the list.” Luckily, these meal-disrupting cold-calls seem to have all but …
The sales pipeline is the platform where we measure sales efficiency and sales effectiveness. As visual progressions of the buyer journey, pipelines indicate the various challenges and opportunities in sales cycles. For growing businesses, a well-structured sales pipeline adds consistency and predictability, allowing for continued optimization and, ultimately, more sales. Sales team competency is closely …
Like any other industry, sales is subject to changing trends. Outbound sales, sometimes called outbound prospecting, has fallen out of favor in recent years. The focus is primarily on inbound sales now. That doesn’t mean outbound sales aren’t helpful. When attempting to turn a potential customer into a successful conversion, the best strategy is whatever …
Social Selling: How to Unearth Prospects Through Social Media For growing businesses, social selling is firmly established as an essential component in an intelligent sales strategy. As selling platforms, social media channels give sales reps convenient, low-cost and targeted lead generation opportunities. As social media use grows, salespeople will define their networking marketing successes by …
