It’s 2022 and the world is online more than ever before.
Malls are shutting down and becoming ghost towns, department stores are losing money… and why? Well, shopping online is convenient; you don’t have to get up and drive to a store. It’s cheaper; you can find the best deals and discounts online. Also, there’s more selection; you can find anything, no matter how specific or niche it may be.
Then there came the coronavirus pandemic. With everyone embracing the homebody aesthetic these days, it’s no wonder that in the U.S., online sales skyrocketed by 44 percent. This represented a total of 21.3 percent retail value for the year— a statistic that should be enticing to any entrepreneur!
With shopping online being in such high demand, it’s safe to say that the e-commerce world is a place where large and small businesses alike can thrive, and it’s going to stay that way.
However, selling items online isn’t as simple as posting them to your website. There are a lot of elements that need to be executed strategically and efficiently.
So, if you’re looking to fill as many online shopping carts as possible AND have your prospects commit to the purchase, it’s time to pay close attention.
Top Products or Services That are in High Demand Today
To successfully sell stuff online, you’ll need to have a better understanding of which products most consumers are buying that are flying off the (virtual) shelves.
We’ve compiled a list of the most popular, high-demand items and explained why they are such a big hit in the online market.
These mobile devices usually have a flat, LCD screen with touchscreen capability as well an energy-efficient battery life for on-the-go use or when you need your device to be portable and have heavy-duty computing power without adding as much weight as a laptop.
As technology advances, laptops and tablets are becoming more of a necessity for schools, retail, universities, health care and commercial industries. This can explain why these devices are expected to rack in at a value of $35.9 billion by 2024.
Work-outs and Wellness Equipments
Even though lockdowns have lifted and things become safer, fitness equipment has stayed as prevalent as ever. No matter what current events come into play, these products will always remain popular.
There are all sorts of items that can help people get in shape at home or outside. Yoga mats, bicycles, dumbbells and resistance bands are just a few examples.
Are you ready to start selling your products online and see your sales numbers grow as you’ve never seen before? Book a call with us at Selling Revolution today!
The best HVAC contractors need to be the hero for their customers’ comfort. Since today’s consumers often look online before calling up any HVAC company, it is more important than ever that HVAC companies have an effective website with professional images and content.
A lot of HVAC company websites provide a list of services, feature reviews to build credibility as well as membership options at a discounted price. It’s a competitive industry so your branding and the quality of your website should not be taken lightly.
The United States’ love affair with pets is showing no signs of slowing down.
According to a U.S. Pet Market Outlook report, in 2020 alone, American consumers spent $107 billion on their furry friends. This is a new high for the industry as well as an 18 percent increase from last year’s total.
The pet service industry is set to continue to grow because there are a variety of market segments to tap into. Whether it’s pet medication or pet food, there is always a need that can be met. The only trick is ensuring you remain relevant next to the “big dogs” of the industry: Petco and PetSmart.
Digital Workshop and Training Courses
How we teach and learn continues to evolve. Technology has revolutionized the educational process by allowing instructors and students access anywhere at any time with their through online courses.
The e-learning market is projected to hit a whopping $325 billion value in 2025 and has proven to increase retention rates by 25 to 60 percent. With numbers like these even after the restrictions of the pandemic, you can assume that these numbers will only continue to grow from there.
Home Improvement & DIY Products
Home Depot is the largest retailer of home improvement products in America, with over $16 million earned from their DIY and build-your-own house section in 2020. They’re followed by Lowes who brought some serious competition with over $7 million in revenue.
Just like many of the other trending products and services, home improvement and DIY products continue to grow after the coronavirus lockdown in 2020.
With a three percent growth rate, the DIY home improvement market will continue to grow and be a profitable niche for businesses in this sector until at least 2026.
Food Delivery Services
Don’t think with all of this talk about increasingly successful markets after the pandemic that we’d forget about food delivery services.
With the pandemic still alive and kicking today, that isn’t going to be changing anytime soon. The future of online food delivery is bright, with an average revenue per user (ARPU) projected at $175.81 in 2022 with two billion users expected by 2026.
How To Sell A Product Online?
Now that we’ve got a good idea of the products and services that are dominating the e-commerce industry, let’s go over how you can start selling your product online.
Select Your Product or Services
The first and maybe the most obvious step is choosing a product or service of yours to sell.
When you think about how to sell a product online, look for products that fit your passion and meet the needs in today’s marketplace. There are three main ways most e-commerce sellers source their goods: do it yourself (DIY), drop-shipping or wholesale.
Each method has its own benefits as well as drawbacks, but it depends on your personal preference.
Choose Your Selling Platform
There is a wide selection of platforms to sell your products and services on. But that doesn’t mean that you should use all of them.
Think about who your target audience is and research where they like to shop the most. That will best determine what channels to invest in. Here are some platforms to consider:
- Shopify: Selling on Shopify allows you the opportunity to create a fully customized online store. This is an affordable and easy solution that saves more time in developing your own website from scratch.
- Etsy and eBay: When you list your items on websites like eBay or Etsy, the search algorithm will give you an automatic boost. These simple and intuitive advertising platforms give smaller stores or vendors a head start in marketing, especially if it is a more niche product.
- Facebook Marketplace or Ads: These ads are one of the best places to sell stuff as it provides great selling potential whether you are a big brand or a private seller. Your products can pop up while people are actively searching for something specific on Google, which offers a great level of exposure.
- Amazon: You might be able to get a jump on your competition by selling on Amazon. The platform has been excelling at building recognition and has been dominating the online shopping game, so if you want an easy way for customers to find your products, Amazon is the way to go.
- WordPress with the WooCommerce Extension: WordPress is an SEO-friendly blogging tool that offers the features you need to rank higher in search results. With WooCommerce as the e-commerce plugin, you’ll be able to integrate your products and make the customer shopping experience simple and efficient.
Whichever e-commerce platform you choose, be sure it is the right fit before committing your time and money to it. One of the worst things you can do is have to backtrack with less money in your wallet than you started.
Identify Your Target Market
The e-commerce market is massive, but it is also super competitive, so to ensure you stand out and people buy your product, you should identify what market you fit into.
Questions you may want to ask yourself are:
- Which areas in the market do you currently exist in?
- Where do you feel most passionate?
- Are you part of any social media channels or other online communities?
- Is there a specific market or platform where you get the most customer engagement?
Once you can answer these questions, you’ll be off to a good start. Chances are, you are already present somewhere, so it would make sense for that place to become a home for your products.
Do Market Research
After you’ve given your products a suitable home, you’ll need to determine whether people will buy what you’re offering them. You’ll need to figure out how much people are willing to pay and assess the value you are bringing to your market.
At this stage of conducting market research, your competitors are your best friend. They will provide you with valuable insight on how you compare and what more you can offer that they do not.
When in doubt, just ask your audience! You can conduct surveys or ask them to reply to your emails or comment on your social media post. Try to get into the minds of your audience the best ways you can so you can gauge what they really need from you.
Create Your Buyer Personas
Think of a buyer persona like an avatar that you can create of your perfect ideal customer. When you’ve established your buyer persona, you will be able to tailor your online products and services to their specific archetype.
To come up with your own buyer persona, you must flesh them out with details such as age, gender, values, income, interests, hobbies, favorite social media channels, etc.
This will allow you to attract more of your target audience and allow you to spend less time and money on a broader audience that won’t end up purchasing your product.
Business Branding and Awareness
Your brand identity is made up of many things. Your logo, website design and marketing materials all contribute to how people perceive your business— what do you want them to think when they see your brand? How do you want them to feel? The answer to these questions builds the pillar on which your brand stands strong.
Your brand could be minimalist and clean-cut with a professional tone, or it could be vibrant and artistic with a more casual, friendly tone. Whichever you feel fits with your business’ brand, go in that direction. Let who you are shine through.
This information will be extremely useful to you in constructing a brand persona, visual identity and a brand voice that is authentic and consistent. If your visuals, copywriting, ads or other brand elements don’t align, it’s not going to make as much of an imprint in your target audience’s minds.
Product Promotion and Advertising
Once you’ve got your website and landing pages ready to go, it’s time to sell! There are many avenues you can take to promote your products to your customers effectively.
- Social media: Hashtags are your friend here! You can also pay for ads to boost brand awareness or promote featured products.
- Content marketing: This could be anything from blog posts, email newsletters, podcasts, e-books and more.
- Google ads: Get maximum exposure and pay for your product to be at the top of your prospect’s Google search results.
- Influencers: It’s the new best way to advertise! Send famous social media stars samples within your market/niche.
- Facebook groups: This OG social media site is still a great place for you to engage with your audience and promote your products.
There are so many options out there in the world wide web, but many business owners tend to make the mistake of utilizing all of them when it might not be necessary.
If your buyer persona doesn’t use Facebook, don’t advertise on Facebook. Otherwise, you’ll be wasting your time and money on something that won’t give you the results you are looking for.
Testing, Analysis and Results
Even the most established business owners out there struggle to get their market research done right the first time. A lot of e-commerce website building, product launching and brand building comes with a lot of trial and error, so be sure to take advantage of all the tools available to you.
Conducting A/B testing is a great way to compare two or more different approaches to your marketing and will help you determine which one works best.
Always make time to regularly analyze your data to keep up to date with the ever-changing market and to also stay in tune with your target audience and the value you can offer them.
When it comes to achieving success on online selling platforms, the best way to get where you aspire to be is by simply taking the first step and utilizing all the resources and intuition you have to guide you along the way.
Speaking of great resources, we at Selling Revolution are one of the best you can get!
Book a call with us today and we’ll support you in building a successful online e-commerce platform that generates more leads, more conversions and boosts revenue.