So you run a business with employees, naturally. With that business comes business strategies. But who is supposed to carry out your strategies? Who is supposed to use the strategies you put in place to increase sales for your business?
Why, your employees, of course. At the end of the day, putting your implemented process into effect is their responsibility.
But how? They have a lot of other things they have to take care of on a day-to-day basis. There are lead gen and lead generation strategies that go hand in hand. Your sales reps have to follow up on leads and prospects and deliver excellent customer service. Your marketing department team members have to be pros at lead generation marketing and working with marketing leads.
The list goes on.
So what is your role in this? In a nutshell, you have to be sure that your implementation strategy is on par. Your team leaders and yourself have to use clear communication and express what you expect from the rest of your team. You also need to provide the right resources for them to have an effective implementation strategy.
What is an Implementation Strategy?
Have you heard of evidence-based interventions? Though similar, they are separate from strategy implementation.
An implementation strategy is made up of several actions. These are the steps you take to strengthen the adoption, implementation, and sustainable approach to your evidence-based interventions. This is the how.
But what about these evidence-based interventions? What is all that about? Evidence-based interventions are the what. They are the policies or programs or measurable items that you can prove as beneficial to your workplace.
Let’s look at two examples.
First, let’s say that you have an employee (or several employees) who are bringing down company morale. Your B2B lead generation is down as a result, and several reps are not meeting sales quotas. The low morale is spreading like a plague.
You need to intervene. To do so, you figure out the source of the issue at hand. You look at previous evidence-based interventions to see what works for other successful companies when they run into the same problems.
Then, you make a plan. You develop your implementation strategy. With a quality one, you see results that last.
Second, let’s think of an example where a new product release is not doing well. You had a product development strategy, but it must not have been effective. Your marketing team is doing overtime. Your reps are putting in extra time to sell. Then your customer service department is reaching out to customers proactively. But it all feels pointless because nobody is buying.
So you take similar steps as you did in the former example. You look at what works for others in your industry. In essence, you do your research. Then, you come up with an implementation strategy to make those potential ideas for improvement come true for you.
Your strategies work across all levels and for many different situations. You might just need to bring one strategy to fruition, like with a training program for your sales team. Or maybe there has been some confusion about roles and responsibilities throughout your company in recent weeks. Something like this may require several individual strategies.
Why is an Implementation Strategy Important in Business?
Below, we discuss the top eight reasons your business needs to use an implementation strategy. But before we can, we have to talk to you about the five reasons, in general, that an implementation strategy is important for any business.
One: Change is what helps you and your business become better. When you implement a new strategy (whatever it may be for), it is there to get you across a hurdle. Maybe you need a better budget or want to launch a new product or service. But the idea is that you have to surpass the norm. Implementation strategy allows you to stand out for your employees and customers.
Two: It helps you to develop as a team, not just in a one-sided way. It means that you let everyone be a part of the change. When you share common goals and talk about them, you retain top talent. You give the impression that your team is all on the same page. Plus, you never know when one entry-level employee has an idea that can elevate your business.
Three: Implementation means you avoid informational silos. Everyone knows what is going on. It takes the idea of “I’ll only consult with another department when I need to” out of the equation. But your implementation strategy, if you do it the right way, streamlines communication efforts among all internal teams. This means more productivity across the board.
Four: It lets you prioritize. Besides the obvious of offering explicit communication to your staff, you can set distinct goals for yourself and your company. You will be able to tell everyone when something is due and an outline of the task. Also, you will have a measurable action plan that lays out every detail.
Five: You will boost overarching business success. You cannot stay in the same place forever with your business. If you do, there will be no “forever” for your business. You have to move with the changing times. And you need someone who can tailor-fit an implementation strategy for your business to make sure it turns out well.
Top Reasons Implementation Strategy is a Must for Every Business Owner
Like we said, there are a lot of prior evidence-based interventions and implementation strategies out there for you to reference. Those can be broad, since they cover any range of issues you need to implement a change for in order to improve your business.
But we understand that you need specific solutions. It’s time to go over the eight most important reasons you need strategy implementation. Though you might think of these as just as “broad,” they are specific to why business owners like you need this sort of strategy. Let’s get right into it.
1. It Uses Evaluative Strategies
You cannot know if the strategies you implement are effective if you do not measure them. But implementation strategy (the right ones) uses evaluative strategies to support them.
Evaluative strategies is the process of when you or your management team assesses your implemented strategy. Did you implement it well to begin with? How is it progressing? You have to know how to measure the organization-wide success of the said strategy.
Even before you implement your strategy, you will have to go in and see if you are ready to go and what barriers may stand in the way. Analyze, then give candid feedback to yourself and your team. If you are way too far from hitting the mark, reconsider your strategy, or approach as a whole.
2. Adaptability in Every Situation
Nothing ever goes according to plan, does it? It certainly feels that way sometimes, at least.
So stop fighting it! Often, you find your best ideas when something happens that you never expect. Adapt with change instead of working against it, instead of battling it as though it is your enemy.
You can do that with your implementation strategy.
There are professionals out there who can customize your strategy. This allows you to show your whole team that you are adaptable and willing to face change and challenges head-on.
3. Provides Facilitative Assistance
You need to interact with your fellow business professionals. Have you ever met a successful business owner or manager who loved telling their staff what to do, while never lending a hand themselves? We haven’t. You haven’t, either. They do not exist.
With your strategy, you are able to facilitate assistance. That is assistance on any front you can think of. Help with your tech stack and tools, help with general supervision, you name it.
4. Facilitates Trainings and Education
Think back to that scenario we went over, where morale was low among team members and sales reps were not meeting quotas. It is not usually their fault. It is more a matter of improper training and lack of ongoing education.
You have to train your team. And it cannot be a one-time thing. It has to happen all the time to work. Give them the right resources and training materials. Also, think of yourself as a work-in-progress and ask for your employees’ feedback on your performance. Use that as training material for yourself.
After all, investing in your team is investing in the future of your business.
5. Engages With Customers
It’s all about your customer. With the right strategy to implement, you make it all about them. You learn how to use media-platform best practices and generate buzz about your products and services.
You involve people again here. It makes people want (and need!) to buy what you are selling.
6. Embraces Change
Again, change is constant. You have to keep up with it and give it a warm hug, like an old friend. Embrace it. Mandate it. You will be glad you did.
And make sure you streamline that change, too. Keep records of it to reflect your implementation strategy.
7. Proper Utilization of Finances/Budget
Now, we come to the ever-present question of money. The elephant in the room, if you will. If that elephant was green and made of paper.
You can put change in place when you use your budget for pay incentives. You can find new ways to fund your projects and overhead costs. Best of all, you can implement change with finding the finances for innovation.
8. Provides Customer Support
Last of all, we come back to the importance of your customers within your company.
Your changes should of course consider your employee base. But they should also take into account customer support. The good news is that the two work together. When you support and invest in your employees, they return the favor for your customers. The two work like a tandem bike after that.
You know what else works like a tandem bike? Your business when it pairs up with Selling Revolution for long-term growth.
Like Mark Cuban says: “Sales solve all problems.”
But are your sales working for you? Are they working for your team? What about your target market? They may not be. But we can help.
Book a call with Selling Revolution today, and we will level up your business.