prospect marketing

Prospect Marketing When Does a Lead Become a Prospect

Prospect Marketing: When Does a Lead Become a Prospect

Prospect Marketing: When Does a Lead Become a Prospect? The terms “prospects’’ and “leads” are sometimes used interchangeably. After all, they are synonymous with one another, right? Actually, no. Keeping a separate definition of each will create a better understanding of the sales funnel. By discerning leads from prospects, you can adapt your sales strategies … Read more