Good Boss or Bad Boss?
Let’s step into a nightmare. You’re in the kitchen and decide to go for a snack. You are reaching for the cookies when your boss enters the room and says,…
Organizational Culture: 10 Common Myths and Facts
The importance of culture in business is no longer an avenue for discussion. Every business in existence perfectly accepts and understands that organizational culture is a critical pillar of its…
3 Touch Points Of Business (Story, Culture, & Experience)
The entire whirlpool of a business’s existence can be expressed into three touch points or points of reference: Their story — what they say Their company culture — who they…
How To Close More Sales Deals (Realistic Approach)
Sales and closing are two independent activities. While some may view closing a deal as the tipping point in the sales process, they’re actually quite different. Even if your demo…
10 Best Questions In Sales (For Clients To Take Action)
Myth: “Why do we even need sales questions? If they need my solutions, they’ll buy.” This would be true if you’re the only business around that has what buyerss need,…
How To Build Sales Confidence (So You Won’t Miss Quota)
Sales confidence is key if you want to hit your quota. But what is sales confidence? And how can you build it, so you’re more effective with customers? Confidence in…
Do You Know What Your Customer Wants?
“What do your customers want?” You may have been in the business long enough and have served customers many times over. Have you ever once stopped to consider what consumers…
Why Lowering Prices Is Not The Best Strategy
Entrepreneurs who don’t see (or haven’t discovered) the wonders of marketing think that lowering prices is their only competitive advantage. Admittedly, every consumer wants good deals and low prices are…
Brand Recognition or Brand Awareness?
Brand awareness and brand recognition are two vital pillars in acquiring a steady stream of loyal customers. Without a memorable and remarkable brand, you sacrifice visibility which often translates into…
How Customers Buy and Their Buying Process
The buying process involves all the steps that consumers take to make a purchasing decision. Recognizing the buying process helps your business understand your customers better. You can then use…