The online world is an expansive place of opportunity and profitability for business owners. We have the power to create targeted, personalized, and interactive ads that are designed to be, quite literally, in the palms of our audiences’ hands. Not only that, we have the unique ability to track eCommerce ads to see which ones …
The latest Plumbers in the U.S. Industry report found that “Maintenance and repair work done for existing buildings in residential and commercial markets combined to account for more than 50 percent of revenue in 2019.” Now entering 2021, Angi’s report, The Economy of Everything states that the total addressable market (TAM) for home service businesses …
Many Residential Home Service Companies get to a point where they see a drop in conversions, average sale, and profit (C.A.P.). This often happens when you add or change people who have sales responsibilities, including CSRs, Techs, and Salespeople. Understanding what you have, what you’ve lost, or what you’re missing is essential in increasing your …
A consultative sales approach is an effective method that many businesses use to sell their products and services. Consultative sales involve working closely with potential customers to understand their needs and identify the best solutions. Before you can understand the potential impact of this sales approach, it’s crucial to understand the opposite: traditional sales. Imagine …
In the book, Disciplines of Market Leaders, there are two business models relevant to Residential Home Service companies who aspire to become market leaders. On the one hand is what’s known as Customer Intimacy, or what I call Experience Excellence, while the other is known as Operational Excellence. We refer to these two value-based business …
Think of your sales strategy as the frame for your finished art piece – without the frame, the art piece would be incomplete. Something significant is missing. The same is true for sales – your sales model and strategy are what hold everything together and create the foundation for your sales efforts. There are several …
When it comes to making a purchase, customers today want to feel confident that they are getting the best bang for their buck. This means doing their research and considering all of their options before committing to a product or service. This increased competition can be intimidating, but it also presents you with more opportunities …
Many businesses struggle with building an effective sales strategy. With the worldwide web at your disposal, there are a plethora of resources available. But, it can feel overwhelming to know where to start. To find the selling strategy that works best for your business, it is important to understand all of the selling strategies available …
Your salespeople drive your business forward. They take the steps that generate business deals and transactions. It is up to you to make sure your team reaches the goals you put before them. It takes motivated and confident salespeople to make sales and gain clients. Keeping them motivated means they are not afraid of a …
