Happy customers fuel a successful business. But sometimes, those customers are harder to satisfy than you might realize. It takes more than just a “thank you, come again” to improve customer experience. The modern buyer is aware that they deserve the best they can get. Likewise, it’s easy for bias to blind you as a …
Okay, so you’re at that familiar old crossroads again. You want more customers. You think you need new customers to drive revenue. We’ve all been there time and again. And we definitely all want higher levels of revenue and profit for our businesses. But couldn’t you be overlooking something vital? It’s not just that customer …
When you have customer success, you have business success. So how do you show your customers you care? Just like customer service, customer marketing is customer-centric. You want to make their lives easy with the solutions you offer. When done right, customer experience takes on a whole new meaning. Customer marketing has endless benefits, but …
Competitive. Ruthless. Dog-eat-dog. These are all words you might think of when you think about sales. But it doesn’t have to be so scary. Sales is a discipline. This means that each of your salespeople has to be a sales professional. If you run a business, you know that your market demands a very specific …
Management is a broad term. It speaks to management skills, management style, and management philosophy. It also includes functions, processes, principles, and techniques. Management is a subject that has intrigued the minds of historians for centuries. You might be a manager and not even realize it. You manage your time, stress, and personal relationships daily. …
We don’t live in the same times that we used to. B2B sales aren’t the same as they used to be, either. A huge part of business success is that you have to evolve with the times. Buyers don’t trust experts like they once did. They prefer to trust themselves and conduct solo research before …
Do you know what your brand image is? If you don’t, your customers don’t either. To succeed as a business, your brand image needs to be consistent. It should also align with your company’s core values. You could be an existing company or you might be a new brand. Regardless, brand image needs to be …
If you have a business, you have customers. But do you know your customers? Do you know what they need? There are a lot of factors you need to consider when you grow your business. Customer growth is the name of the game. Customer engagement is just as important. Without it, you can’t retain the …
Whether your business is small or large, you have a sales team. For a lot of companies, their sales team makes up the bulk of their employee base. Some of the most important people in your organization are sales reps and sales managers. They are customer service pros and see sales through, all the way …
We’re going to paint a couple of pictures for you. First picture: let’s say you have a new business. You know this new business is a great idea and it is founded on principles that you really believe in. The right customers will believe in it, too. You have the budget laid out and according …
