Have you ever wondered why we buy the things we buy? For a society of consumers, it’s easy to presume that we must have an answer to this simple marvel. However, that is rarely the case. We believe things for practical and functional reasons, but we’ve also purchased meaningless stuff more often than we should. …
Every business wants to increase sales, but this comes at a price. You can’t grow sales and generate revenue if you bust every sales call that you participate in. So, how do you ensure success in sales? Simple. Persuasion. There are many ways to become a persuasive force but one technique is to embrace the …
Have you ever heard of Cialdini’s principles of persuasion? If not, I can tell you two things: You’re in the right place. You’re in for a treat. Allow me to explain why learning the law of persuasion is so valuable. Ask entrepreneurs and salespeople what ‘superpower’ they want to acquire and they’ll likely yell one …
Let me first ask you a question. What spirit animal do you think best represents a successful business? A lion because it devours the competition? A horse because it charges forward with determination? A bear for its resilience, ferocity, and adaptability? The Hedgehog Concept would argue otherwise. You read that correctly, a hedgehog. What’s funny …
Every entrepreneur dreams of getting their business from good to great. Countless famous leaders have introduced different large-scale corporate change tactics that aim to bring the great out of businesses. Sadly, all these endeavors failed to bring sustainable growth and success. Among the best thought leaders in growth, only Jim Collins discovered the secret to …
Ask any entrepreneur you know what their primary goal is after rendering a service. Nine out of 10 times they’ll answer the same thing: customer satisfaction. Sadly, business owners who only see satisfaction as the end-point of sale are missing the big picture. Why? Because there is something greater than satisfaction – it’s customer loyalty. …
Which type of customer do you have in your business? Do you harbor satisfied buyers or maintain loyal customers? This is the question Jeffrey Gitomer seems to imply in his book, “Customer Satisfaction is WORTHLESS: Customer Loyalty is Priceless. It seems like a simple question, but the answer can make all the difference in the …
For many residential home service businesses like yours, sales are at the core of your daily operations. Whether you’re a plumber, roofer, or HVAC contractor, you rely on sales. In other words, no sales mean no work. The thing is, we both know sales don’t come easy, but Jeffrey Gitomer has an answer. According to …
“Why do we buy?“ It’s a question that has baffled philosophers, marketing experts, and psychologists for centuries. Martin Lindstrom also seeks to answer this question in his book “Buyology: Truth and Lies About Why We Buy.” Humor me for a while. Let’s re-enact the scene in Matrix when Neo met Morphius for the first time …
Everyone desires mastery. Whether that’s a kid playing little league baseball or a home service business owner, the art of mastery is essential. Mastery is the state of complete control. In the natural sense, no one who begins a quest is a master. Everyone starts at ground zero. Like a blank canvas, you will splatter …
